Marketing & PR Testimonials 

As a new-starter business with all the usual set-up costs, I had to think long and hard about whether I could justify yet more expense for marketing; especially since I have a degree in Business Studies and gained the top marks in my year for Marketing. In fact I had already written my own press release when I contacted you – tempted by the offer of a free 1 hour marketing consultation. I was immediately impressed by your ideas, which did not mirror my own. I decided the purchase of one day’s worth of PR from The Ideal Marketing Company would probably be a sound investment.

When you emailed the press release I actually laughed out loud. It was vibrant, punchy and interesting, yet contained all the relevant facts – oh so different to my own turgid, boring effort. I knew I had made a very astute move employing your services.

At your suggestion, we staggered the press release geographically. The reaction of the London media has been nothing short of explosive. Thank you for the much needed advice on preparation for radio interviews and TV appearances. So far we have been featured on BBC TV, BBC Radio, Capital Radio, LBC, Essex FM, Mercury Radio, The Evening Standard, and now even Time Out magazine. Unbelievably the coverage on each has run almost as a commercial for our service, giving out our phone numbers and website address – even by the BBC!

My advice to anyone starting their own business would be to leave the marketing to the specialists. People often say “a good product speaks for itself”. This may have been true twenty years ago, but in today’s media scrum, where thousands of press releases are emailed to the features editors each day, only those press releases with “the edge” will make it to the top of the pile. I will be recommending your marketing company to everyone – except my competitors!

I have spent a few hundred pounds with The Ideal Marketing Company, but have gained probably tens of thousands of pounds worth of first class publicity"

One word summarises why I chose ‘The Ideal Marketing Company’ – flexibility; you didn’t try and sell me a ‘teach me all I need to know about marketing in a day’ course for £1,000’s. What you did was listen to exactly what I wanted and gave it to me.

We used to get a zero to 1% response from our direct mail campaigns, since working with you, the response on a well-targeted mail shot has been as much as 12.5% and I have the fax backs to prove it!

Also, within a day of you sending out a press release that you wrote on our behalf, it appeared on a web site specific to the TV industry and within 24 hours we had 6 telephone enquiries.

As you know, we are a small business and, like all small businesses, we need all the help we can get. We can’t afford a full time Marketing Director but it certainly feels like we’ve got an experienced and friendly Marketing Director working with us to promote our business.

I would happily recommend your services to any other individual or company irrespective of size. It is testament indeed that you exceed in any area of marketing from ideas to full blown brochure design and implementation.   Once again Alastair, many thanks and I look forward to a continuing mutually beneficial relationship.

Before meeting Alastair Campbell, I had spent ten thousands of pounds on a PR & Marketing company that focussed on product presentation but never actually delivered the press exposure we had asked them for. Frustrated by this experience, I was brought in contact with Alastair. From our first meeting it was very clear that he focussed on exposure - and at a fee that was affordable to us.

Within the first few months the first publications materialised, culminating recently in an article in Prima magazine that has a readership of ½ million people. The cream on the cake of this achievement is that it was editorial that didn’t cost us a penny yet it tripled our sales. The difference between these two companies is of monumental proportion and to me it is blatantly clear which one is the truly Ideal Marketing Company.