 |
  |
 |
| Your Ideal Range of Marketing & PR Services |
Do you want to achieve more with your existing advertising budget? If it is appropriate we can help you create adverts that are up to 800% more cost-effective than your current adverts by using tested and proven techniques. We can also offer you advice on when to advertise and where to advertise. In addition we can suggest ways of tracking whether your advert is working, and just as importantly - when to pull the plug.
Tell Me More |
Working with top local designers and printers we can provide you with everything from a simple single colour leaflet to a complex 4 colour glossy brochure. Many people find that their expensive brochures lie unread or head straight for the bin. We'll work with you to help ensure that people want to open your brochure, hold onto it and then call you up to find out more. You'll also see why often having the most expensive brochure is not the same as having the most effective brochure.
You can have a complete service - from initial brief to final print if you require - as well as writing the marketing material, we can also print, stuff and post mailing campaigns for your company. Our service guarantees that work is posted out on specific days and that 100% of the letters we print are posted on the days of the week that will generate the best results for you.
Tell Me More
|
If you are suffering from a mental block on a subject, or wish to get to the heart of what it is that is stopping your business from growing in the way you want it to, business coaching can be a useful aid to get clarity and focus.
Tell Me More
|
Whatever it is for, compelling copy needs to speak to your potential and existing customers. The belief of The Ideal Marketing Company is that all copy needs to be strongly benefit driven. When you write to your customers, you need to explain ‘what’s in it for you?’ We undertake a wide variety of work from headline creation to copy editing and will even run classes to groups of staff explaining how to write better business letters.
Tell Me More
|
The sales letter is probably the most important, yet most overlooked weapon in a company's marketing arsenal. That is because direct mail is often managed so badly that it does not work for many companies. With direct response rates that are typically 5 - 20 times the average for the industry, it makes sense for you to contact The Ideal Marketing Company before you work on your next direct mail campaign. We can create and plan complete direct mail campaigns that work for you predictably year in, year out generating leads and additional revenue.
Tell Me More
|
| Fulfilment of Direct Mail Campaigns |
As well as writing the marketing material, we can also print, stuff and post mailing campaigns for your company if you wish. Our service guarantees that work is posted out on specific days and that 100% of the letters we print are posted on the days of the week that will generate the best results for you.
Tell Me More
|
| Motivational Presentations |
The Ideal Marketing Company's Managing Director, Alastair Campbell, is BBC Radio Leicester's Life Coach and speaks regularly on air about a series of topics such as goal setting, or overcoming criticism. He has run a series of workshops in the Leicestershire area over the past 2 years, and is available to speak on selected topics, which will help motivate your staff to achieve more during their working day. Presentations can be created especially for your requirements.
Tell Me More
|
Many companies feel that they need to advertise in the local paper, but don't know the best way to go about it. The result is that they run an ineffective advert in the paper for a while and are puzzled by the low response that it generates. Worse still, they have no idea about how many responses it generates because they don't track the responses. The Ideal Marketing Company can help you create more powerful press adverts that will pull a higher response than your current adverts.
Tell Me More
|
With over 20 front-page stories, 1,000 radio news bulletins, and numerous TV & National news stories to its credit, The Ideal Marketing Company can help your company achieve more coverage in the media. More importantly, we can work with you to create greater credibility, awareness and higher sales by carefully creating leverage from your appearances.
Tell Me More
|
| Telemarketing Training & Telemarketing Appointment Generation |
If your company uses telemarketing staff to generate sales directly on behalf of field sales staff, then you will appreciate how difficult it is to get the right staff, to retain them and to keep them motivated. We can help firms triple the average number of appointments that staff make through a combination of training techniques. The Ideal Marketing Company offers a range of telemarketing training services, from interview templates to courses on how to help your telemarketing staff become more effective communicators. We can also undertake specific telemarketing campaigns on your behalf.
Tell Me More
|
|
|
 |
|
