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Welcome to the Ideal Marketing Company
Tips
Marketing tips and PR tips can help your business grow. Here is a selection of free and low cost marketing advice that The Ideal Marketing Company has compiled over the years in helping our clients with their marketing and PR.
Keep coming back to see my latest tips.
From Facebook to freebies – marketing your business in 2012
Grow your business in 2012 with the powerful ideas contained in this free marketing seminar on November 29th in Market Harborough Twitter, Facebook, LinkedIn, e-mail marketing and blogging are becoming an ever important part of the marketing mix. Are you ready to embrace them in 2012? Have you got multiple marketing channels working in your [...]
Marketing Leicestershire – Direct Mail Tip
While a TV commercial, press advert or radio spot is essentially the same message seen or heard by thousands of people simultaneously, a direct mail or e-mail campaign is far more targeted. For a start, it is sent to an individual (either at their home address to their companies. But perhaps most importantly, your letters [...]
Marketing Leicestershire – Advertising tip
Many people confuse marketing with advertising. Advertising is one part of a marketing strategy. Advertising promotional material that is paid for and that can appear in many different media, including newspapers, magazines, TV, radio, the internet and posters. This chapter is mainly about press advertising. However, many of these principles can be transferred over to [...]
Watch your language – use the ‘you’ word not the ‘we’ word.
The classic mistake when writing a company brochure, company letter or any other type of marketing material is to assume two things. First of all the material is about ‘us’ as a business. Secondly that people are interested in our business and that is why they are reading the marketing material. . These are both [...]
Don’t aim to be the cheapest – aim to offer the best value
Do you get a sense of pride and satisfaction from the work that you do? Is it important to you to do a great job that makes your customers happy? Do you look at some of the other companies in your market and shake your head and think what a bunch of cowboys and how [...]
How to make your company ‘slightly unique’
In the June edition of the Ideal Marketing Company’s Newsletter I wrote this article for business owners about how to make your company ‘slightly unique’ Of course, there’s no such thing as being ‘slightly unique’. You are either unique or you are not. However, many companies would argue that being unique for them is simply [...]
Write to people or companies you would like to work with.
Most businesses will sit and wait until people find them. They cross their fingers and hope that people will cross the street. In fact, obvious as it may sound, the best way to attract the companies or individuals that you would like to work with is to decide exactly who they are. In my experience, [...]
Doomed marketing attempts – how to avoid them
Are your marketing attempts doomed before they’ve even started? There are many powerful techniques that can be taught when it comes to marketing your business. From empathising with your best customers, to polishing your direct mail skills. Are they important? Of course they are, and they can make a significant difference to the success of [...]
