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	<title>Ideal Marketing Company Blog</title>
	<link>http://www.idealmarketingcompany.co.uk/idealblog</link>
	<description>Marketing ideas and information about free marketing seminars</description>
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		<title>Marketing and PR Northamptonshire &#8211; Advertising tip.</title>
		<description><![CDATA[Offer a choice of ways for potential clients to reach you. Some people (they tend to be the more proactive ones) prefer to make a phone call, but some people like to e-mail, fax or even text in their questions. You want to give them the choice. You also want to be as clear as [...]]]></description>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2012/02/02/marketing-and-pr-northamptonshire-advertising-tip/</link>
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		<title>Marketing Company Leicestershire: Why does marketing fail?</title>
		<description><![CDATA[3. Making Marketing relevant to your audience Who do you want to sell to? Small business owners, pensioners, young people or somebody else? Be clear who your CENTRAL audience is and make your message pertinent to them. If you catch other people at the same time that is great, but be clear about whom you [...]]]></description>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2012/01/30/marketing-company-leicestershire-why-does-marketing-fail/</link>
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		<title>Marketing Company Market Harborough: 2-step Marketing</title>
		<description><![CDATA[Are you dancing the 2-step with your potential customers?  If you were asking what people really want from a marketing campaign, most people would say generating high quality leads. 2-step marketing is designed purely to generate high quality leads. &#160; 2-step marketing is a good way of establishing your authority. I&#8217;m a marketing consultant like [...]]]></description>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2012/01/28/marketing-company-market-harborough-2-step-marketing-3/</link>
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		<title>Marketing Ideas &#8211; Does Anybody Want to Help?</title>
		<description><![CDATA[Does anybody want to help? By Alastair Campbell. The Ideal Marketing Company If you are serious about growing your business, this is a useful exercise to assist you in putting across the right message to prospective customers.  You can call it re-framing if you like, but I just think of it as a genuine way [...]]]></description>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2012/01/26/marketing-ideas-does-anybody-want-to-help/</link>
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		<title>Leicestershire Marketing &#8211; Direct Mail tip.</title>
		<description><![CDATA[This is your best chance to grab the reader and stop them from throwing your letter in the bin. So ask yourself if your headline will stop people doing what they are doing and want to find out more about you. You can’t sell to people if you haven’t got their attention. You have only [...]]]></description>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2012/01/25/leicestershire-marketing-direct-mail-tip/</link>
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		<title>Marketing company Leicestershire: Why does marketing fail?</title>
		<description><![CDATA[2. Marketing message not memorable Want to stand out from the crowd? Then don’t produce a marketing message that is the same as the crowd. A bold benefit led statement, strong visuals, consistent branding and a bright, simple graphic will help you be noticed and remembered above all the noise. Do you need some free advice [...]]]></description>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2012/01/20/marketing-company-leicestershire-why-marketing-fails/</link>
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		<title>Marketing Company Market Harborough: 2-step marketing</title>
		<description><![CDATA[Are you dancing the 2-step with your potential customers? 2-Step marketing is designed purely to generate high quality leads. By that, I mean people who are in the market for buying the product or service that you have to offer. That is what two step marketing is all about. Even better than that, the leads [...]]]></description>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2012/01/18/marketing-company-market-harborough-2-step-marketing-2/</link>
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		<title>Marketing and PR Northamptonshire &#8211; Niche Marketing tip</title>
		<description><![CDATA[An example showing the value of market research involves a company that makes flapjacks. Our market research involved asking people on the street what they thought about flapjacks. Their answers revealed something interesting which I hadn’t been aware of. It seems a fair number of marathon runners eat them at the halfway point in a [...]]]></description>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2012/01/18/marketing-and-pr-northamptonshire-niche-marketing-tip-2/</link>
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		<title>Free R &amp; D Seminar for Midlands Companies</title>
		<description><![CDATA[Leicestershire businesses offered advice on claiming research and development funding  Local business owners are invited to a free seminar in Leicestershire next month (February) to find out if they are eligible to claim back funds spent on research and development. Figures show that 40% of businesses that have invested money in research and development fail [...]]]></description>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2012/01/12/free-r-d-seminar-for-midlands-companies/</link>
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		<title>Leicestershire Marketing &#8211; Brochure and Leaflets tip.</title>
		<description><![CDATA[Remember that your cover is the first thing a prospect will see – therefore it should always contain a powerful headline and strong attention-generating image. How important is the front page of your brochure? Ask any magazine editor if the front page of their magazine is important. More time is spent on the look and [...]]]></description>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2012/01/11/leicestershire-marketing-brochure-and-leaflets-tip/</link>
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