Ideal Marketing Company Blog

How can I increase direct mail response rates?

alastair — Wed, 04 Aug 2010 14:48:23 +0000

There are plenty of things you can do to increase your direct mail response rates – and that applies to e-mail marketing as well. But I would say that the biggest thing to remember is to focus on ONE clear benefit or reason for people to contact you and them create a powerful headline around that point. It’s amazing how many letters have no focus and try to cram in too many ideas, prices and products. Pick a central message and create a headline that will generate interest on that single important topic.

Where to start with new business?

alastair — Wed, 04 Aug 2010 14:36:16 +0000

If you want to make a start on winning new clients, the first place to look is your existing client base.

1. Look into the product sectors where your existing clients come from, the industrial estates where they are based or the parts of town that they live. After all if they like you, the chances are that their neighbours, suppliers of competitors will too.

2. Also go back and ask your customers who they know who would also benifit from your services. if they like you, a percentage will be prepared to offer a warm introdtion to a friend or colleague.

3. Ask your customer ‘If you were me, where would you go to attract more customers in your sector, local area etc?’. They make know about a little know trade journal, organisation, website or meeting that will put you in front of people who are just like them.

Aloeride

alastair — Mon, 02 Aug 2010 13:53:37 +0000

Before meeting Alastair Campbell, I had spent ten thousands of pounds on a PR & Marketing company that focussed on product presentation but never actually delivered the press exposure we had asked them for. Frustrated by this experience, I was brought in contact with Alastair. From our first meeting it was very clear that he focussed on exposure – and at a fee that was affordable to us.

Within the first few months the first publications materialised, culminating recently in an article in Prima magazine that has a readership of ½ million people. The cream on the cake of this achievement is that it was editorial that didn’t cost us a penny yet it tripled our sales. The difference between these two companies is of monumental proportion and to me it is blatantly clear which one is the truly Ideal Marketing Company.

Han Van Der Braak – Aloeride
www.aloeride.co.uk

NHS Institute for innovation and Improvement

alastair — Mon, 02 Aug 2010 08:40:04 +0000

The team wanted to thank you for the help you gave us in delivering the No delays Achiever. We often asked for a response above and beyond the call of duty and we are delighted at all the support we received. We wanted to send you a personal thank you for your help.

The No Delays Achiever Team
www.nhs.uk

Is you business ready for ‘Take off?’

alastair — Mon, 02 Aug 2010 08:00:44 +0000

The Marketing Launchpad crystallises theory, best practice and experience into one practical volume that provides exactly what its title says: a launchpad to help your business lift off with successful marketing. In six sections chapters, it offers you advice and ideas that work to get your business off the ground through effective marketing.

Learn:

How to build a brand that gives you visibility in the marketplace
The most appropriate ways of advertising your goods or services
The secrets behind brochures and leaflets that get noticed
How to get better results with direct mail and e-mail
How to tap into the hidden riches of niche marketing
How to harness the power of the Internet

Alastair Campbell has had years of success using the ideas contained in this book. Now you too can see the benefits at work as your business lifts off the ‘marketing launchpad’.

Buy now The Marketing Book – Marketing Launchpad

www.justparttime.co.uk

alastair — Mon, 02 Aug 2010 08:00:02 +0000

Using Ideal Marketing Company to promote my business is one of the best decisions I’ve made for promoting my website and my business. Not only did they provide a very efficient and cost-effective service, they also supported me all the way, always willing to help whenever I needed marketing related advice. I would recommend The Ideal marketing Company to any small business that wants service with a difference.

Nina Daranijo – Managing Director
www.justparttime.co.uk

NEG Plc

alastair — Mon, 02 Aug 2010 07:54:59 +0000

I’d like to take a moment to thank you for all of your recent efforts on behalf of NEG Plc. I can’t thank you enough for the insight you have given me into the way we market our products and services. In particular the PR aspect in relation to press releases and alike. It is incredible how powerful (and inexpensive) this particular approach is.

I would happily recommend your services to any other individual or company irrespective of size. It is testament indeed that you exceed in any area of marketing from ideas to full blown brochure design and implementation. Once again Alastair, many thanks and I look forward to a continuing mutually beneficial relationship.

Richard Chapman – CEO of NEG plc
www.negplc.com

Datatrack

alastair — Mon, 02 Aug 2010 07:54:20 +0000

I’ve known Alastair for over 5 years and have seen his marketing approach bear fruit for many companies. He seems to thrive on small budgets and works hard to get the best results he can for the companies he works for. He takes time to understand his clients and delivers results both in PR, direct mail and telemarketing.

Steven Goff – Datatrack
www.datatrackplc.com

Omniprint

alastair — Mon, 02 Aug 2010 07:53:39 +0000

The Ideal Marketing Company has given us invaluable marketing advice on ways to both increase repeat orders from our existing clients as well as attract new business. His no nonsense, practical approach to marketing distinguishes him from many marketing types who are all talk and no substance. I would recommend The Ideal marketing Company to anybody who wants results for the small business.

Graham Sayles – Omniprint

Voice Connect

alastair — Mon, 02 Aug 2010 07:52:58 +0000

Alastair regularly produces direct mail for us that bring in 4 or 5 times the industry average. He has been known to bring in response rate of over 20%. He has put our company on the front page of newspapers – for all the right reasons and works with me on all aspects of our company’s marketing. He understand Voice Connect’s needs and works hard to find new and innovative ways to market the company.

Rebecca Phelan – Voice Connect
www.voiceconnect.co.uk