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	<title>Comments for Ideal Marketing Company Blog</title>
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	<link>http://www.idealmarketingcompany.co.uk/idealblog</link>
	<description>Marketing ideas and information about free marketing seminars</description>
	<lastBuildDate>Sat, 25 Jun 2011 18:47:22 +0000</lastBuildDate>
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		<title>Comment on Marketing Mentoring &#8211; Testimonials from Gaia by Chantelle</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2008/10/28/testimonialsfrom-gaia/#comment-1413</link>
		<dc:creator>Chantelle</dc:creator>
		<pubDate>Sat, 25 Jun 2011 18:47:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=696#comment-1413</guid>
		<description>&lt;strong&gt;really...&lt;/strong&gt;

Fat women and girls always worried because of their ugly shaped bodies. They want to wear expensive and stylish outfits . http://ryuedg.lowprice.up4.net/ but they can not wear these outwears...</description>
		<content:encoded><![CDATA[<p><strong>really&#8230;</strong></p>
<p>Fat women and girls always worried because of their ugly shaped bodies. They want to wear expensive and stylish outfits . <a href="http://ryuedg.lowprice.up4.net/" rel="nofollow">http://ryuedg.lowprice.up4.net/</a> but they can not wear these outwears&#8230;</p>
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		<title>Comment on Marketing Seminars &#8211; Happy staff by Peter Stevenson</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2009/07/26/marketing-seminars-happy-staff/#comment-909</link>
		<dc:creator>Peter Stevenson</dc:creator>
		<pubDate>Wed, 30 Sep 2009 09:04:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=827#comment-909</guid>
		<description>I have worked with Alastair many times and know that he has a great skill when it comes to getting ideas across to individuals and groups. I am sure Vanilla will see many benefits over the months to come.

Peter
ChipsAway (PDS) Ltd
07830 36 46 86</description>
		<content:encoded><![CDATA[<p>I have worked with Alastair many times and know that he has a great skill when it comes to getting ideas across to individuals and groups. I am sure Vanilla will see many benefits over the months to come.</p>
<p>Peter<br />
ChipsAway (PDS) Ltd<br />
07830 36 46 86</p>
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		<title>Comment on Marketing Seminars &#8211; Goal setting for 2009 by Sarah Randon</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2009/01/09/marketing-seminars-goal-setting-for-2009/#comment-884</link>
		<dc:creator>Sarah Randon</dc:creator>
		<pubDate>Tue, 21 Apr 2009 21:02:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=722#comment-884</guid>
		<description>Alastair,

The website is now up and running!
Check it out at www.upsondowns.co.uk

Looking forward to the magic matrix tomorrow.

Regards
Sarah</description>
		<content:encoded><![CDATA[<p>Alastair,</p>
<p>The website is now up and running!<br />
Check it out at <a href="http://www.upsondowns.co.uk" rel="nofollow">http://www.upsondowns.co.uk</a></p>
<p>Looking forward to the magic matrix tomorrow.</p>
<p>Regards<br />
Sarah</p>
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		<title>Comment on Marketing Seminars by Jennifer Gill</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2009/02/25/marketing-seminars/#comment-878</link>
		<dc:creator>Jennifer Gill</dc:creator>
		<pubDate>Mon, 02 Mar 2009 12:53:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=772#comment-878</guid>
		<description>Please can I be contacted in relation to the next marketing seminar please?
Me plus one would like to attend.

Kind Regards
Jen</description>
		<content:encoded><![CDATA[<p>Please can I be contacted in relation to the next marketing seminar please?<br />
Me plus one would like to attend.</p>
<p>Kind Regards<br />
Jen</p>
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		<title>Comment on Marketing Seminar &#8211; Market Harborough by andrew seaward</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2008/09/30/marketing-seminar-market-harborough/#comment-876</link>
		<dc:creator>andrew seaward</dc:creator>
		<pubDate>Wed, 25 Feb 2009 10:52:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=679#comment-876</guid>
		<description>There is an excellent audio product on PR tips and advice that Alastair made to help face the media with confidence. We are pleased to be able to offer this product for sale at http://www.associatedlearningsystems.co.uk/product_list.asp?Section=PR%20(Public%20Relations). It is packed full of excellent tips and advice to help promote your business</description>
		<content:encoded><![CDATA[<p>There is an excellent audio product on PR tips and advice that Alastair made to help face the media with confidence. We are pleased to be able to offer this product for sale at <a href="http://www.associatedlearningsystems.co.uk/product_list.asp?Section=PR%20(Public%20Relations)" rel="nofollow">http://www.associatedlearningsystems.co.uk/product_list.asp?Section=PR%20(Public%20Relations)</a>. It is packed full of excellent tips and advice to help promote your business</p>
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		<title>Comment on Marketing Seminars &#8211; Happy Customers by Andrew Seaward</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2008/12/29/marketing-seminars-happy-customers-9/#comment-875</link>
		<dc:creator>Andrew Seaward</dc:creator>
		<pubDate>Wed, 25 Feb 2009 10:47:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=759#comment-875</guid>
		<description>This is so true, mediocrity is a dangerous place to be. It feels comfortable but it doesn&#039;t add any value to your business.

Only the top 10% and the bottom 10% of customer service ever gets remembered or commented on. When was the last time you went home and said about the restaurant &quot;I tell you what - the service in there was positively mediocre !&quot; You just don&#039;t say it do you ? If it&#039;s mediocre it&#039;s instantly forgotten. 

There are a series of customer service training audio CDs available at the Associated Learning Systems website at http://www.associatedlearningsystems.co.uk/product_list.asp?Section=CUSTOMER%20SERVICE%20SKILLS. It is key to be in the top 10% - mediocrity really isn&#039;t good enough.</description>
		<content:encoded><![CDATA[<p>This is so true, mediocrity is a dangerous place to be. It feels comfortable but it doesn&#8217;t add any value to your business.</p>
<p>Only the top 10% and the bottom 10% of customer service ever gets remembered or commented on. When was the last time you went home and said about the restaurant &#8220;I tell you what &#8211; the service in there was positively mediocre !&#8221; You just don&#8217;t say it do you ? If it&#8217;s mediocre it&#8217;s instantly forgotten. </p>
<p>There are a series of customer service training audio CDs available at the Associated Learning Systems website at <a href="http://www.associatedlearningsystems.co.uk/product_list.asp?Section=CUSTOMER%20SERVICE%20SKILLS" rel="nofollow">http://www.associatedlearningsystems.co.uk/product_list.asp?Section=CUSTOMER%20SERVICE%20SKILLS</a>. It is key to be in the top 10% &#8211; mediocrity really isn&#8217;t good enough.</p>
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		<title>Comment on Marketing Seminars &#8211; Goal setting for the New Year by Andrew Seaward</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2009/01/06/marketing-seminars-goal-setting-for-the-new-year-2/#comment-874</link>
		<dc:creator>Andrew Seaward</dc:creator>
		<pubDate>Wed, 25 Feb 2009 10:37:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=720#comment-874</guid>
		<description>Setting goals is so important. There is an old adage that &quot;the person who is going nowhere usually gets there.&quot; It is worth all of us taking time out occasionally to set and then review goals. 

Generally 3 is a good number - too many goals and it becomes hard to focus. It is also important to write them down, as it makes them sort of real then. If they&#039;re just stored in the memory they can be easily forgotten, but write them down and you will naturally think about them when you review them occasionally. There are some training CDs packed with many good ideas on goal setting on the Associated Learning Systems website http://www.associatedlearningsystems.co.uk/product_list.asp?Section=SELF%20DEVELOPMENT</description>
		<content:encoded><![CDATA[<p>Setting goals is so important. There is an old adage that &#8220;the person who is going nowhere usually gets there.&#8221; It is worth all of us taking time out occasionally to set and then review goals. </p>
<p>Generally 3 is a good number &#8211; too many goals and it becomes hard to focus. It is also important to write them down, as it makes them sort of real then. If they&#8217;re just stored in the memory they can be easily forgotten, but write them down and you will naturally think about them when you review them occasionally. There are some training CDs packed with many good ideas on goal setting on the Associated Learning Systems website <a href="http://www.associatedlearningsystems.co.uk/product_list.asp?Section=SELF%20DEVELOPMENT" rel="nofollow">http://www.associatedlearningsystems.co.uk/product_list.asp?Section=SELF%20DEVELOPMENT</a></p>
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		<title>Comment on Keep it Clear by Personal Injury</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2007/11/14/keep-it-clear/#comment-872</link>
		<dc:creator>Personal Injury</dc:creator>
		<pubDate>Wed, 11 Feb 2009 19:01:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=65#comment-872</guid>
		<description>&lt;strong&gt;Hi...&lt;/strong&gt;

Looking for something else, but very fine site. All the best....</description>
		<content:encoded><![CDATA[<p><strong>Hi&#8230;</strong></p>
<p>Looking for something else, but very fine site. All the best&#8230;.</p>
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		<title>Comment on Christmas Marketing Ideas by radio publicity</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2007/12/04/christmas-marketing-ideas/#comment-830</link>
		<dc:creator>radio publicity</dc:creator>
		<pubDate>Wed, 22 Oct 2008 03:04:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=127#comment-830</guid>
		<description>&lt;strong&gt;radio publicity...&lt;/strong&gt;

Now a new survey, conducted by NameProtect , a digital brand protection company, looks at the owners of big brands and how they use (or not) search engine marketing. The results are quite telling of the state of big brand search engine marketing, and s...</description>
		<content:encoded><![CDATA[<p><strong>radio publicity&#8230;</strong></p>
<p>Now a new survey, conducted by NameProtect , a digital brand protection company, looks at the owners of big brands and how they use (or not) search engine marketing. The results are quite telling of the state of big brand search engine marketing, and s&#8230;</p>
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		<title>Comment on Marketing Seminars &#8211; PR by Chris Whitby</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2008/10/05/marketing-seminars-pr-5/#comment-829</link>
		<dc:creator>Chris Whitby</dc:creator>
		<pubDate>Wed, 15 Oct 2008 15:38:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=689#comment-829</guid>
		<description>I could not agree more about relevance being the important factor rather than size of the company. If you sell what people want, you can get good coverage. If you sell what people need, you are certain to get good coverage. If you are the only source for what people need, even better! Haven&#039;t we all wished we&#039;d invented cats&#039; eyes for the road?

 It&#039;s the PR coverage that helps your company to grow, not past growth that gets you written about (and even if it does, it&#039;s about the growth, not the products or services which are the things you are trying to sell).

The reason why much PR fails to get good results is that most businesses are selling what other business are selling too, so how can your company or product range be more relevant than many others? The niche application, the unique function, the thing that makes you/your product different and better are the keys to getting noticed.

I remember seeing a picture in a paper of some scouts who had raised money for charity. Instead of a photo of a formal handover or group shot with a large cheque, two scouts were grinning close into camera with the cheques stuck to their foreheads. Instant take-up by the local papers of a subject that is, let&#039;s face it, run of the mill (so many runs, walks, abseils etc all doing good work but no longer real news). 

So now I&#039;m off to dress as a chicken - every little helps....</description>
		<content:encoded><![CDATA[<p>I could not agree more about relevance being the important factor rather than size of the company. If you sell what people want, you can get good coverage. If you sell what people need, you are certain to get good coverage. If you are the only source for what people need, even better! Haven&#8217;t we all wished we&#8217;d invented cats&#8217; eyes for the road?</p>
<p> It&#8217;s the PR coverage that helps your company to grow, not past growth that gets you written about (and even if it does, it&#8217;s about the growth, not the products or services which are the things you are trying to sell).</p>
<p>The reason why much PR fails to get good results is that most businesses are selling what other business are selling too, so how can your company or product range be more relevant than many others? The niche application, the unique function, the thing that makes you/your product different and better are the keys to getting noticed.</p>
<p>I remember seeing a picture in a paper of some scouts who had raised money for charity. Instead of a photo of a formal handover or group shot with a large cheque, two scouts were grinning close into camera with the cheques stuck to their foreheads. Instant take-up by the local papers of a subject that is, let&#8217;s face it, run of the mill (so many runs, walks, abseils etc all doing good work but no longer real news). </p>
<p>So now I&#8217;m off to dress as a chicken &#8211; every little helps&#8230;.</p>
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