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Archive for the ‘Marketing Blog’ Category
Marketing Seminar – Direct Mail
The headline You cannot sell to people if you haven’t got their attention. The headline is there solely to catch people’s attention. Newspapers use headlines to communicate what they stand for and the type of stories that you will find inside. The headlines actually sell the papers: once you have bought the paper, each story [...]
Marketing Seminars – Direct Mail Ideas
When to use direct mail Direct mail is great for launching something new to targeted groups of people. If you are launching a new finance product aimed at small companies which you have identified as having cash flow problems, then direct mail is perfect. It allows you to write to the appropriate person within an [...]
Marketing Seminar – Direct Mail
I’ve just completed the latest of the new monthly webinars I’m running through the Marketing Mentor Programme. this one was on direct mail and it reminded me of just how powerful & effective a way it is of marketing. Just one direct mail letter can transform the fortunes of a company for the [...]
Marketing Seminars – Institute of Directors
You won’t see many large companies letting their branding decline during tougher ecconomic times. But smaller companies often cut their marketing spend at just the time that they should be expanding. Pleased to say that the IOD Institute of Directors Magazine has recently published and article I wrote on how to market your [...]
Marketing Seminars – Marketing During the Ecconomic Slowdown
Thought you might like to see this recent marketing article I contributed to the New Business website… http://www.newbusiness.co.uk/articles/marketing-advice
Marketing Seminars – Adverting Ideas
You can’t help but fall for the charms of this cheeky new Wonderbra advert. It is a clasic example of an advert that everybody will talk about and remember – don’t you think? Just click on this link to see it for yourself… CLICK HERE
Marketing Seminars – Marketing Mastermind
Thanks to everybody who came to today’s seminar at Hothorpe Hall today. It was a great group of people, many of which had some inspiring stories of how they have used marketing to grow their companies. I have no doubts that they will put many of the ideas that they learned to good use.
Marketing Seminars – Powerful advertising
Does this powerful advert aimed at young women shows how Amy Winehouse prepares for a night on the town? Not really, but it puts over a stong message that many will relate to. CLICK HERE
