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Archive for the ‘Marketing Blog’ Category
Doomed marketing attempts – how to avoid them
Are your marketing attempts doomed before they’ve even started? There are many powerful techniques that can be taught when it comes to marketing your business. From empathising with your best customers, to polishing your direct mail skills. Are they important? Of course they are, and they can make a significant difference to the success of [...]
Goal setting thoughts
I was reminded of this quote last week at a marketing seminar that I was asked to speak at. the topic was wandering away from marketing and moved onto goal setting. “The reason most major goals are not achieved is that we spend our time doing second things first.” ~ Robert J. McKain Do the [...]
The Marketing Launchpad – seminar & book signing
The Marketing Launchpad – book launch & seminar It’s taken a lot of time in the evenings and during holiday’s to complete it but I’m delighted to say that my first book is about to be published. Around 50 business owners are are going to joining me for the evening and I have made 10 [...]
Free marketing seminar taking place in Leicester on March 24th
Free marketing seminar for Leicestershire businesses organised by Barclays Bank Local businesses are invited to a free marketing seminar to be held in Leicester city centre next month (March). The event will feature a talk by Leicestershire based marketing consultant Alastair Campbell of The Ideal Marketing Company and is sponsored by Barclays Bank which has [...]
Marketing Seminars – help to turn around your business
Who can help in a turnaround? In a turnaround, businesses often need help from people who are familiar with this type of crisis situation and who possess the specific experience and skills needed. But there are differing types of help available so it is worth understanding who’s who in the world of CROs, IPs, IMs [...]
Marketing Seminars – Lastest event
Thanks to all the small business owners and marketing managers who attended my latest marketing seminar at Hothorpe Hall. Judging from your feedbackforms and the e-mails I’ve since received you got a lot out the day. Hear what one of the delegates had to say about yesterday’s event by clicking on these links: Marketing Mentor [...]
Marketing Seminars – Customer Care
CRM gives the best ROI Marketers believe. The Chartered Institute of marketing’s latest Marketing Survey revealed that CRM delivers the best ROI. The marketers believe that ROI with advertising is the worst. Financial services and service firms(31%) give the best ROI , second being technology and telecom sectors (30%) and public relations with half the [...]
Marketing Seminars – the end is nigh?
Is the recession almost over? A Quarterly survey says so… The the recession is about to end and UK‘s business confidence has risen to its highest level for a long time. The reports from the Institute of Chartered Accountants in England and Wales (ICAEW) reveal that the economic outlook is improving. Business Confidence Monitor shows [...]
