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Archive for the ‘Marketing Blog’ Category
Marketing Leicestershire – Direct Mail Tip
While a TV commercial, press advert or radio spot is essentially the same message seen or heard by thousands of people simultaneously, a direct mail or e-mail campaign is far more targeted. For a start, it is sent to an individual (either at their home address to their companies. But perhaps most importantly, your letters [...]
Marketing Leicestershire – Advertising tip
Many people confuse marketing with advertising. Advertising is one part of a marketing strategy. Advertising promotional material that is paid for and that can appear in many different media, including newspapers, magazines, TV, radio, the internet and posters. This chapter is mainly about press advertising. However, many of these principles can be transferred over to [...]
It’s not the biggest News in the World that protecting a brand is important
This week I was running a seminar on branding. One of the key principles of branding is trust. We buy a make of tomato sauce or baked beans or cola because we trust it. Branding is about many things, but often at the heart of it is trust. You cannot create a brand without trust [...]
East Midlands Franchise Show, Leicester Saturday June 25th
I am very pleased to be speaking for the 3rd time at the annual East Midlands Franchise show which takes place at Leicester Racecourse on Saturday 25th of June. The event is free to enter and open between 9.30am and 4.00pm and visitors will find 35+ innovative, inspiring and proven franchised business formulas – handing you a [...]
My reading list – now online
I’m often asked at my marketing seminars about the various books that I talk about or make reference to during my presentations. I have produced various reading lists over the years but have now created decided to a list on my Linkedin profile which I will add to and update. The books all come with [...]
The Formule for Productivity
Here is an interesting thought from productivity guru Tom Peters. It is a simple formula on how to create a successful team. What do you think? It’s similar to one of the points I raised at a recent marketing seminar that I ran. The Way for your team to Succeed: HIRE SUNNY! FIRE GLOOMY! Hire/Promote [...]
101 Ideas to Grow your Business
Find out about the seminar that is helping business owners from across the country to take control of their company and go for growth in 2011. Subject: 101 Ideas to Grow Your Business Seminar Date: Monday March 14th, 2011 Venue: Hothorpe Hall, near Market Harborough, Leicestershire Cost: Complete money back guarantee – if you can’t [...]
Marketing Seminars in Leicestershire
24 hours to go until the first ‘101 ideas to grow your business‘ takes place. Delighted that this first seminar is fully booked and as a result we have set a date of March 14th and 23rd of May to run it again at Hothorpe Hall. Already 3 people have confirmed they are attending the [...]
