Archive for the ‘Marketing Blog’ Category

Marketing Seminars – marketing during the ecconomic slowdown

Advertising Guru David Ogilvy asked question in his book Ogilvy on Advertising “What should you do in time of recession, when you need every penny to sustain your earnings? Stop advertising? “If you stop advertising a brand which is still in its introductory phase, you will probably kill it — forever. Studies of the last [...]

Marketing Seminars – Brochures & Leaflets

Caption everything. A photograph without a caption is a puzzle to the reader. You may know that it is a photograph of your Managing Director, or a group of staff from your call centre, but the reader will not have a clue. Always put a caption on any photograph in your brochure.

Leicestershire Marketing Seminars

Delighted to say that I have been approached to talk at the East midlands Franchise Show taking place at Leicester Racecourse on June 7th 2008. I have created a special PR seminar for the event and will be available to answer questions at the end of my free seminar there. Here are more details for the [...]

Marketing Seminars – Brochures & Leaflets

Certain colour combinations work well together to attract the human eye. For example, red and yellow force us to look. When orange and purple are used together, the orange appears incredibly bright and attractive – ask any fruit and vegetable stall holder.

Marketing Seminars – Brochures & Leaflets

If you are using colour, the front page is certainly the place to use it. In fact, even if your brochure is largely in black and white, it is often worth the expense of using at least 2 colours on the front and back to achieve maximum impact. In general use bright and light colours [...]

Marketing Seminars – Brochures & Leaflets

People love looking at faces. The human brain is very good at seeing and remembering other people’s faces and is amazingly sophisticated at it. One of the reasons that so many magazine front covers have close-cropped photographs of faces is that such an image is almost impossible for us to ignore. In tests of magazine [...]

Marketing Seminars – Brochures & Leaflets

Remember that your cover is the first thing a prospect will see- therefore it should always contain a powerful headline and strong attention generating visual. The front page of your brochure is important. How important? Ask any magazine editor if the front page of their magazine is important. More time is spent on the look [...]