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Archive for the ‘PR’ Category
Crowning the Customer
When I run my Leicestershire based marketing seminars, I always tell delegates that whilst most people focus their marketing activities on winning new business, they should really be spending between 25 – 50% of their marketing budget on their existing customers. Why? Because if you look after your existing customer base well, you will hardly [...]
The 50:50 Marketing Principle
Last year I came up with a simple marketing formulae – the 50:50 principle. The 50:50 Principle broadly states that 50% of your marketing activity should be spent on acquiring new customers and 50% on looking after and up-selling to your customer base.It is important to dedicate the correct amount of time and effort to [...]
Marketing and PR ideas that are proven to work
I came across this article recently by Mike Dillard and thought you might find it of help. I am always looking out for articles, ideas and breakthroughs to help improve my marketing seminars, the current ook I am working on and my marketing cleints in Leicesterhshire, Northamptonshire and across the UK. Anyone with a business [...]
News you can use
For many people, sending out a press release and seeing the article in print, or hearing your company mentioned on the radio, is the end in itself – but in my opinion, that’s just the start. A timely story about your company can gain good coverage in trade, local and even national media if everything [...]
Distributing your news release to the right people
Before I start today, if you have been reading my blog over the last week or so you will detect a definite trend forming! I’ve been talking about news releases, what they should say, how they should look etc. Can I just point out here that The Ideal Marketing Company is not JUST a PR [...]
The skeleton structure – How to lay out a news release
If you have never seen what a news release looks like, you might find this information helpful. Just like the human body needs bones to support us, a news release has a definate structure to support it. This shap is somthing that your release should always have and news editors will expect it to appear this [...]
The look and feel of your news release
One of the most dependable and time efficient ways of generating media coverage for your company is in creating regular press releases or news releases as they are becoming know. The Ideal Marketing Company writes dozens of news releases on behalf of clients every month and it is clear that reporters and editors expect a [...]
Simple Steps to gaining media coverage (part 2)
Many of the companies I help with their marketing in Leicestershire either at my marketing seminars or during my business marketing consultancy are not very newsworthy. That is – what they do is not topical and will not really get editors on the press excited. Other clients most certainly are. They have a product that [...]
