![[X] Close](http://www.idealmarketingcompany.co.uk/idealblog/wp-content/themes/ideal_marketing_2010/images/close.png)
Archive for the ‘PR’ Category
Marketing Seminars – PR
It’s always good to display our wares in as colourful and attractive a manner as possible. And when it comes to proposals, you are expected to present your product or service in its best light when preparing a written proposal. But the more independent it appears, and the less hype that goes into it, the [...]
Marketing Seminar – PR
As a sales person, you are not expected to be an independent witness. I have never yet met a sales person who, at the end of the meeting, concluded that I would be better off buying a competitor’s product because it is more reliable and costs less. You are expected to point out all the [...]
Marketing Seminars – PR ideas
Use media coverage in direct mail letters and e-mail as a way of staying in touch with prospects. So you made your sales pitch and the prospect was interested – but not enough to buy today because they have to take it back to their board or maybe discuss it at the next staff meeting. [...]
Marketing Seminars – PR ideas
Use news & PR items on your website. Whilst the article, when it was originally written or broadcast, may have been seen or heard by a wide group of people, most of whom had no interest in who you are or what you sell, people visiting your website are very different. Many of them will [...]
Marketing Seminars – PR ideas
One area that you can make the most of existing PR material is in your showroom. Have you ever been in a garage waiting to pick up your car from a service? Often you can be kept waiting hours. Perhaps there are times when your customers sit and wait around to be served? Some garages [...]
Marketing Seminars – PR ideas
One area you can use PR material is in your office. If you are inviting a prospect a meeting in your office, make sure that you have news stories about your company in frames on the walls. The more stories the better (provided they haven’t yellowed with age). What sort of impression does this create [...]
Marketing Seminars – get it right!
I just came across this story about the power of punctuation in an article on improving communication – so important to all aspects of marketing: An English professor wrote these words on the chalkboard: A woman without her man is nothing and asked his students to punctuate it correctly. All of the males in the [...]
Marketing Seminars – PR ideas
News you can use For many people, sending out a press release and seeing the article in print, or hearing your company mentioned on the radio, is the end in itself – but in my opinion, that’s just the start. A timely story about your company can gain good coverage in trade, local and even [...]
