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Archive for the ‘PR’ Category
Marketing Seminars – PR ideas
Consider the topical subjects in the news- childhood obesity, crime, anti social behaviour to name but a few issues which are ‘hot’ at the time of writing. Even somthing such as the Terminal 5 situation, however these will soon give way to some new topic. Can you find a way in which your product or service [...]
Marketing Seminars – PR ideas
One of the advantages of press releases is that they can be easily adapted for different audiences. Once you have written the main copy of your release, it can be adapted for the local press or the specialised trade press with minimum effort, maintaining a narrow focus and an angle that is interesting to its [...]
Marketing Seminars – PR ideas
Remember when you are writting a press release you are NOT writing an advert- if your press release takes this form, it will go straight into the bin. Your article must contain information of interest to your target audience.
Marketing Seminars – PR ideas
Narrow your focus when sending out a press release. There is no point in contacting a national newspaper if the story you are sending them is of local interest only. Likewise, the publishers of ‘Ball Bearing Monthly’ may be fascinated to read about a new product that you are manufacturing, but this will be of [...]
Marketing Semianrs – PR ideas
Decide upon your target audience and be as specific as possible. Are you aiming for national coverage, will your angle be of interest to local people, or people working within your specific area of the market? An angle of interest to the local community could be the creation of employment within the area. Alternatively, the [...]
Marketing Seminars – PR ideas
Reflect on what your company does that is newsworthy- brainstorm with colleagues, friends, partners for a variety of perspectives. You might not think that you do anything to justify media coverage, but think again. Look at what your company does: the service it provides or product that it makes from different angles. Within its specialised [...]
Marketing Seminars – PR ideas
It is an undeniable fact that the media wields an enormous amount of power and influence within our society. Good PR is capable of harnessing this power, and is one of the most cost effective ways of getting your company noticed- yet it is also an area that is neglected by many businesses. One of [...]
Marketing Seminars – PR ideas
Go back through any recent media coverage you have generated and look at it again. Could it help build your company’s credibility, keep prospects warm or build up the trust of a prospect? If you don’t have a PR programme currently in place, perhaps you can now see how useful media coverage can be at building [...]
