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Archive for the ‘PR’ Category
Marketing Seminars – PR Advantages
Build credibility By having articles published in trade magazines, being regularly quoted in articles or interviewed on radio, you can be quickly seen as a leading figure in your area or industry. This is almost impossible to achieve in any way other than by spending time on PR. Handled correctly you can quickly become an [...]
Marketing Seminars – PR
PR – Public relations or publicity for your business can be a great way of attracting people to your company, building credibility and generating leads. It can also result in nothing, so remember that whilst PR can generate ‘free’ advertising, it can also take up a great deal of time with nothing to show for [...]
Marketing Seminars – PR ideas
Deal with the facts- don’t be tempted to embellish a release with fancy language and irrelevant information. It can be particularly difficult to resist this temptation when writing a release that really doesn’t have much content to it. However, bear in mind that you need a good, strong story, so if it can be covered [...]
Marketing Seminars – PR ideas
Spend plenty of time crafting the first 10 words of your release- they must make an impact straight away. Because editors receive so many releases, it is essential that your first sentence grabs their attention. Spending half your time writing the first sentence and headline is a worthwhile investment of your time. Try to think [...]
Marketing Seminars – PR ideas
Consider first paragraph of the release very carefully: it should tell your audience what the key information is and why they should be interested in reading it- in other words, it should summarise what the rest of the release is about. Once you have written the whole release, you may be in a better position [...]
Marketing Seminars – PR ideas
With a news release, your headline is vital as this is what first catches an editor’s attention – I recommend writing this last of all. The headline should be a précis of the whole story, and it is only once the whole release is written that you are in a position to summarise it with [...]
Marketing Seminars – PR
Bear in mind your audience. Think about their perspective and present the facts in a way that is interesting to them: the readers of ‘Pig Farmers Gazette’ will be interested in different items to readers of ‘Watercolours Weekly’. If you are writing for a trade publication, you may want to go into more technical detail [...]
Marketing Semianrs – PR ideas
Structuring the press release. A press release should follow certain conventions. Whenever possible, confine your release to one sheet of A4- there may be exceptions to this, but as a rule of thumb, releases contained on one page are far more likely to be read. Keep the emotive language to a minimum – you are [...]
