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Archive for the ‘PR’ Category
Marketing Company Market Harborough: 2-step Marketing
Are you dancing the 2-step with your potential customers? If you were asking what people really want from a marketing campaign, most people would say generating high quality leads. 2-step marketing is designed purely to generate high quality leads. 2-step marketing is a good way of establishing your authority. I’m a marketing consultant like [...]
Marketing Company Market Harborough: 2-step marketing
Are you dancing the 2-step with your potential customers? 2-Step marketing is designed purely to generate high quality leads. By that, I mean people who are in the market for buying the product or service that you have to offer. That is what two step marketing is all about. Even better than that, the leads [...]
Marketing Leicestershire – Internet Tip
The design of the website needs to be ‘fit for the purpose’ of that company. It needs to be suitable for the job. If you are a serious business-to-business service, your site must reflect this. If you are renting a holiday cottage, then your site should reflect this with colours, text and pictures all reflecting [...]
Leicestershire Marketing – How to use the internet to your advantage.
Your company may already have a website. You may even have a website that you are actually very happy with that generates new business for you. Or you may be an Internet beginner. Either way, this chapter will be useful. It will help if you are thinking of creating a site from scratch or can’t [...]
Northamptonshire Marketing – Niche Marketing
In his book Purple Cow, Seth Godin argues forcefully the idea that the mass or major brands, as they evolved after the Second World War, are dead. He notes that the technology which created them – mainly the mass market TV audience – has moved on. If you think back to Britain in the 1970s, [...]
Radio 4 attracts record figures
I’m delighted to see that Radio 4 has attracted new levels of listeners and that Radio 4 Extra (formerly BBC Radio 7) is now the most listened to digital station. As a regular listener both live and it’s many pod casts when I go out running, it’s good to see that intelligent quality programmes are [...]
Marketing Consultancy – PR Results
It’s always good when you can help a client to gain media coverage that makes a dramatic difference to their number of inquiries and sales. It’s also nice when you generate some great PR coverage for them. In our case Metisee Motorbikes have achieved both with significant stories about the company on BBC Radio & [...]
Marketing Seminar – Market Harborough
Thanks to all the people who were able to attend the lunchtime seminar I spoke at today at The Angel Hotel in Market Harborough. It was organised to promote a local networking group and about 10 people from the group were present including Mark Spikings from www.stillmagic.co.uk who took some great pictures of the event. [...]
