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Archive for the ‘Northamptonshire Marketing’ Category
Marketing Seminar: Top 10 most controversial adverts
We all like to complain about things from time to time. This BBC page has a summary of the past 12 months most controversial and complained about adverts. What I always find interesting about these lists is how some things which seem harmless to me WILL cause offence in others. Also how some very uncontroversial [...]
Marketing Seminar Northampton
Thank you to everybody who came to The Business Club meeting on Tuesday evening. I was asked to speak on the ’9 Steps to successful marketing’ which I’m pleased to say received very positive feedback. If you have never been to a Business Club event, I would suggest you try one of them. They run [...]
Marketing Seminar – Happy Customers
Marketing Seminars – Keeping Customers Happy 7. Really care about your customers. Take notes about when their birthday is, who their children are, hobbies and interests etc. This creates a far deeper level of communication and shows that you are interested in them as individuals. 8. Encourage complaints. Do you know what most [...]
Marketing Seminars – Direct Mail
Other Direct Mail letter ideas that work well Create interest by being topical. By using a headline from a newspaper (quoting the publication and date) you can show just how up to date your product or offer is. It also makes it clear that your message is based on ‘facts’ rather than being made up [...]
Marketing Seminars – Direct Mail
The copy Which do you find easier to read – Chaucer or The Sun editorial? My guess is that whilst we hate to admit it, The Sun will win out every time. I’m not suggesting that you copy their writing style, but elements of it are admirable. It’s clear what they are about. They use [...]
Marketing Seminars – Direct Mail
The copy Which do you find easier to read – Chaucer or The Sun editorial? My guess is that whilst we hate to admit it, The Sun will win out every time. I’m not suggesting that you copy their writing style, but elements of it are admirable. It’s clear what they are about. They use [...]
Marketing Seminars – Direct Mail
The headline You cannot sell to people if you haven’t got their attention. The headline is there solely to catch people’s attention. Newspapers use headlines to communicate what they stand for and the type of stories that you will find inside. The headlines actually sell the papers: once you have bought the paper, each story [...]
Marketing Seminar – Direct Mail
The offer What do you want to say? Why are you contacting these people in the first place? You should always have a reason for writing to people. Is it something new that they can have? Is it a special offer or a reduced price, a new item in stock for a limited time? Whatever [...]
