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Archive for the ‘Northamptonshire Marketing’ Category
My Marketing Mentor – the Late Sir John Harvey Jones
I had the great pleasure of spending a day with Sir John Harvey Jones 3 years ago. I was a big fan of him from the days of ‘Trouble Shooter’ and was very nervous about meeting him.. He turned out to be a lovely man. Happy to speak to the reporters and journalists that we [...]
Goal Setting – Fading New Years Resolutions?
This article is especially for listeners of Sally Pepper’s Saturday Morning show on BBC Radio Derby. Thanks for having me on Sally – lovely to talk to you as always. http://www.bbc.co.uk/derby/local_radio/ With New Years day well and truly behind us most people have long forgotten their about any New Year Resolutions they may have made. [...]
Marketing Ideas – Scientific Advertising by Claude C. Hopkins
Claude C. Hopkins You may or you may not have heard of the book Scientific Advertising by Claude Hopkins. If you have ever read it it will have changed the way you think about advertising forever. It’s author was Claude C. Hopkins (1866-1932) who was one of the great advertising pioneers of his or any age. He [...]
Marketing Ideas – Financial Problems?
http://veryfunnyads.com/index.html?id=25189 I just came across this advert from South Africa ( I think). It makes a very simple point. Do you have unexpected financial problems? If so call us. It makes this simple point in a very unexpected way. So much so I can imagine people telling others (like me) about it without being paid to do so. Does [...]
New Years Resolution? Goal-set your way achive what you want in 2008
Now is the time to make 2008 your best year ever With 2008 almost upon us it is the time that many peopledecide to set their New Year Resolutions. The best way to think about goal setting is to imagine boat. A boat goes from harbour to harbour all its life. When the boat’s captain sets out on [...]
Marketing – More Newsletter ideas
Don’t be shy about putting your message out there. As with any marketing material, it won’t do your company any good if it’s sitting in a cupboard. It’s always worth printing at least 50% more newsletters than you have current customers. The remainder can be used in a variety of ways to help your sales [...]
Marketing – More Newsletter Ideas
More Newsletter ideas 1. Generate new leads by promoting free subscriptions to your newsletter. An easy way to generate sales leads is to add a line at the bottom of your company’s marketing materials: adverts, website, brochures, direct mail material etc. which offers prospects a free subscription to your newsletter. Make sure that you emphasise [...]
Marketing Ideas – More thoughts on Newsletters…
Here are some more ideas on how to create a sucesful newsletter 1. Why not highlight a new trend that is developing in your (or even better your customers’) market? Again, this gives you credibility in the eyes of your customers. Note that, whilst it’s OK to have an opinion on certain controversial industry subjects, [...]
