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Archive for the ‘Northamptonshire Marketing’ Category
Free Marketing seminar launches in March
Claim your FREE place at a new marketing seminar to run at Hothorpe Hall near Market Harborough this March. The Ideal Marketing Company is delighted to present a free marketing seminar to be held at Hothorpe Hall. This early evening seminar takes place on March 18th from 6pm and is free to any business owners [...]
Marketing Seminar thoughts
Marketing Seminars Thanks to all the delegates who attended my marketing seminar on Friday. There was a great cross section of business owners in the room with a wide range of experiences. I’m pleased to say that the feedback was very positive. Brian Haworth from www.bfas.org comments were typical – “Helpful friendly advice and discussions which [...]
Marketing Seminars – How to get more testimonials
Testimonials are a key way to win the confidence of prospects. I’m pleased to say that I have over 400 testimonials from seminar delegates that I have collected over the years – just by asking. How many of your customers do you ask for a testimonial? This article has some great ideas for obtaining articles. [...]
Marketing Mentor – Earl Nightingale
My ‘Marketing Mentor’ Earl Nightingale Long before I set up my own company or began running marketing seminars, I heard an audio programme called Acres of Diamonds by Earl Nightingale. For me it was life changing and one of my favorite parts was called ‘Acres of Diamonds’. The book is now out of copyright, so [...]
Marketing Mentor – Creating a clear marketing benefit
Marketing Mentor seminar presented by Alastair Campbell Marketing seminars often start with a clear explanation between a feature and a benefit. I vowed that mine wouldn’t until it became clear that many people still don’t know the difference. Put simply a feature is a fact, but a benefit is how that fact can be used [...]
My Marketing Mentor – the Late Sir John Harvey Jones
I had the great pleasure of spending a day with Sir John Harvey Jones 3 years ago. I was a big fan of him from the days of ‘Trouble Shooter’ and was very nervous about meeting him.. He turned out to be a lovely man. Happy to speak to the reporters and journalists that we [...]
Goal Setting – Fading New Years Resolutions?
This article is especially for listeners of Sally Pepper’s Saturday Morning show on BBC Radio Derby. Thanks for having me on Sally – lovely to talk to you as always. http://www.bbc.co.uk/derby/local_radio/ With New Years day well and truly behind us most people have long forgotten their about any New Year Resolutions they may have made. [...]
Marketing Ideas – Scientific Advertising by Claude C. Hopkins
Claude C. Hopkins You may or you may not have heard of the book Scientific Advertising by Claude Hopkins. If you have ever read it it will have changed the way you think about advertising forever. It’s author was Claude C. Hopkins (1866-1932) who was one of the great advertising pioneers of his or any age. He [...]
