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Archive for the ‘Newsletters’ Category
Marketing Seminars – you’re from where?
Marketing Seminars You’re from where? We like to think that we are important to our customers and that they lie awake at night wondering if we will write or call them during the next day – but sadly this isn’t the case. They probably can live without a call from a recruitment company asking if [...]
Marketing Seminars – e-mail marketing
Viral Marketing: Sneezing Via Email By Akhil Shahani If you’ve never heard of viral marketing before, we won’t blame you for thinking that it’s the FDA’s problem! This rather sinister term was coined by some very respectable people belonging to a venture capital firm called Draper Fisher Jurvetson (DFJ), who described viral marketing as a [...]
Marketing Seminars – Customer Care
Feedback – it’s important to receive feedback on what went well and what could be improved upon. If the volume is high, e-mail or printed forms are the norm. If the volume is low and the level of service is very high, a formal written questionnaire is not appropriate. However, an informal set of questions [...]
Marketing Seminars – get it right!
I just came across this story about the power of punctuation in an article on improving communication – so important to all aspects of marketing: An English professor wrote these words on the chalkboard: A woman without her man is nothing and asked his students to punctuate it correctly. All of the males in the [...]
Marketing Ideas – Scientific Advertising by Claude C. Hopkins
Claude C. Hopkins You may or you may not have heard of the book Scientific Advertising by Claude Hopkins. If you have ever read it it will have changed the way you think about advertising forever. It’s author was Claude C. Hopkins (1866-1932) who was one of the great advertising pioneers of his or any age. He [...]
Marketing – More Newsletter ideas
Don’t be shy about putting your message out there. As with any marketing material, it won’t do your company any good if it’s sitting in a cupboard. It’s always worth printing at least 50% more newsletters than you have current customers. The remainder can be used in a variety of ways to help your sales [...]
Marketing – More Newsletter Ideas
More Newsletter ideas 1. Generate new leads by promoting free subscriptions to your newsletter. An easy way to generate sales leads is to add a line at the bottom of your company’s marketing materials: adverts, website, brochures, direct mail material etc. which offers prospects a free subscription to your newsletter. Make sure that you emphasise [...]
Marketing Ideas – More thoughts on Newsletters…
Here are some more ideas on how to create a sucesful newsletter 1. Why not highlight a new trend that is developing in your (or even better your customers’) market? Again, this gives you credibility in the eyes of your customers. Note that, whilst it’s OK to have an opinion on certain controversial industry subjects, [...]
