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Archive for the ‘Marketing Talks’ Category
Marketing Seminars – PR ideas
One of the advantages of press releases is that they can be easily adapted for different audiences. Once you have written the main copy of your release, it can be adapted for the local press or the specialised trade press with minimum effort, maintaining a narrow focus and an angle that is interesting to its [...]
Marketing Seminars – PR ideas
Remember when you are writting a press release you are NOT writing an advert- if your press release takes this form, it will go straight into the bin. Your article must contain information of interest to your target audience.
Marketing Semianrs – PR ideas
Decide upon your target audience and be as specific as possible. Are you aiming for national coverage, will your angle be of interest to local people, or people working within your specific area of the market? An angle of interest to the local community could be the creation of employment within the area. Alternatively, the [...]
Marketing Seminars – PR ideas
Reflect on what your company does that is newsworthy- brainstorm with colleagues, friends, partners for a variety of perspectives. You might not think that you do anything to justify media coverage, but think again. Look at what your company does: the service it provides or product that it makes from different angles. Within its specialised [...]
Marketing Seminars – networking meetings
You are better connected than you realise! Six degrees of separation is the theory that anyone on earth can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a [...]
Marketing Seminars – Marketing Mistakes
Problem – Management has no systemised upselling procedure in place to upgrade both new and existing customers to a larger sale. Result? Lower sales volume and lower profits than otherwise could be obtained. Surprisingly, companies I’ve observed that market direct to consumers, such as mail-order businesses, tend to be incredibly poor at telephone communications and upselling. [...]
Marketing Seminars – Marketing Mistakes
Problem – as many companies begin to enjoy some early success, many develop a disease that Ted Nicolas calls “Big-Company-Itis.” They start having endless, non-productive meetings. They become bureaucratic. They lose their edge. They move as slow as molasses. Instead of continuing to insist upon a high level of employee performance and keeping a close watch and control [...]
Marketing Seminars – marketing mistakes
Company management often treats marketing as a business expense or simply a department rather than a necessary business investment. The truth is that marketing should be treated as the driving force of any company. It is the only function that brings in cash. The other major functions in a company are necessary. But they all spend [...]
