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Archive for the ‘Marketing Talks’ Category
Ending Procrastination
I am a huge fan of Jim Rohn and I’m delighted that he has contributed this article on procratination for use on my website. Perseverance is about as important to achievement as gasoline is to driving a car. Sure, there will be times when you feel like you’re spinning your wheels, but you’ll always get out [...]
Your Own Goal
Being a Scot and watching the Scotland team once more head towards their ‘heroic defeat’ at the hands of Italy there was plenty of talk about the importance of goals in the bars of Stirling where I spent the weekend. However, for most people the really important goals in life are forgotten. I’m talking of [...]
Keep it Clear
I am delighted to be talking to a Networking group of business managers and business owners at the Curry Pot in Leicester on December 6th. This came about from a talk I was asked to do on marketing and PR at the Leicester City (Walkers) stadium in October. At that event I was talking about [...]
News you can use
For many people, sending out a press release and seeing the article in print, or hearing your company mentioned on the radio, is the end in itself – but in my opinion, that’s just the start. A timely story about your company can gain good coverage in trade, local and even national media if everything [...]
The Top Ten Best Ideas for Setting Goals
The Top 10 Best Ideas For Setting Goals By Hilton Johnson You cannot pick up a book or participate in a training program today without the author or instructor teaching the power of goal setting. Yet, most people today spend more time planning a two-week vacation than planning their lives by setting goals. It’s been [...]
Busy days with the Elite
If there is one thing I enjoy as much as creating marketing ideas for clients, it must be talking about marketing. I’ve spent the the past 2 days doing just that. I was in London on Wednesday and Birmingham on Thursday with recruitment companies talking about how they can generate more business using various low cost marketing [...]
How to Build a great Reputation – Part 2
These ideas are discussed at the new Leiccetershire Marketing Seminar run by the Market Harborough based Ideal Marketing Company A news release is like a short, pre-written article that people in the media can use and adapt as they wish. But what about having your own article in the press? The trick here is not [...]
Don’t leave it to chance
You may have a cunning plan – but have you thought it through properly… (This topic is covered in the new marketing semiar covered by The Ideal Marketing Company) You’ve probably heard the expression ‘fail to plan and you plan to fail’. This is particularly true of marketing activity. The biggest reason that clients come to [...]
