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Archive for the ‘Marketing Support’ Category
Marketing Seminar – Direct Mail
The offer What do you want to say? Why are you contacting these people in the first place? You should always have a reason for writing to people. Is it something new that they can have? Is it a special offer or a reduced price, a new item in stock for a limited time? Whatever [...]
Marketing Seminars – Direct Mail
What to say in direct mail? There are various things that you can write in your letter that will make it more widely read, but bear in mind that about 50% of people will never even open your letter – it will go straight in the bin or will be partially looked at and then [...]
Marketing Seminars – Direct Mail
Why direct mail works Direct mail or e-mail communications work best when you are able to identify a specific, real and current problem – and then suggest a solution to it. By communicating with somebody directly – from you to them – you are able to write to them as an individual and make a [...]
Marketing Seminars – Direct Mail
Keeping focus in your letter Whichever approach you use, it is important to remember that the communication is not about you or your company. It is about how you can help the person receiving the letter. How you can save them time or money or assist them in some way. Explain to them how you [...]
Marketing Mentoring – Testimonials from Gaia
During a useful marketing mentoring session this morning we discussed theimportance of using testimonials. These really are one of the most effective low cost ways to cement your reputation. Hayn from Gaia sent in some examples for discussion and although we talked about how they could be fine tuned, they are both goodexamplesofwhy testimonials work [...]
Networking Groups in Leicester – Recruitment Company Sought!
I haven’t mentioned for a while that I am a member of a networking group in Leicester called Working Breakfast. It’s based on the London Road at the Regency and meets every Thursday – see www.workingbreakfast.com for more details of what the group is about. At the moment we are particulaly looking for a well [...]
Marketing Seminars – Myth and Reality
The advertising world is often accused of creating it’s own type of reality that has little to do with everyday life. Of course it can create great TV, but the best advertising is rooted in people’s everyday problems. If you take the time to understand what problems are affecting your prospects and then work out [...]
Marketing Seminars – New Marketing Mentor Site now live
Thought you might like to see my new Marketing Mentor Website which is now live as in (almost) as I’d like it. It offers more marketing ideas and advice and explains the low cost marketing mentor programme that I offer to small business owners. Visit www.themarketingmentor.co.uk so see it for yourself Please feel free to [...]
