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Archive for the ‘Marketing Support’ Category
Keep it Clear
I am delighted to be talking to a Networking group of business managers and business owners at the Curry Pot in Leicester on December 6th. This came about from a talk I was asked to do on marketing and PR at the Leicester City (Walkers) stadium in October. At that event I was talking about [...]
News you can use
For many people, sending out a press release and seeing the article in print, or hearing your company mentioned on the radio, is the end in itself – but in my opinion, that’s just the start. A timely story about your company can gain good coverage in trade, local and even national media if everything [...]
The Top Ten Best Ideas for Setting Goals
The Top 10 Best Ideas For Setting Goals By Hilton Johnson You cannot pick up a book or participate in a training program today without the author or instructor teaching the power of goal setting. Yet, most people today spend more time planning a two-week vacation than planning their lives by setting goals. It’s been [...]
The skeleton structure – How to lay out a news release
If you have never seen what a news release looks like, you might find this information helpful. Just like the human body needs bones to support us, a news release has a definate structure to support it. This shap is somthing that your release should always have and news editors will expect it to appear this [...]
The look and feel of your news release
One of the most dependable and time efficient ways of generating media coverage for your company is in creating regular press releases or news releases as they are becoming know. The Ideal Marketing Company writes dozens of news releases on behalf of clients every month and it is clear that reporters and editors expect a [...]
Simple Steps to gaining media coverage (part 2)
Many of the companies I help with their marketing in Leicestershire either at my marketing seminars or during my business marketing consultancy are not very newsworthy. That is – what they do is not topical and will not really get editors on the press excited. Other clients most certainly are. They have a product that [...]
Simple steps to gaining media coverage
It is an undeniable fact that the media wields an enormous amount of power and influence within our society. Good PR is capable of harnessing this power, and is one of the most cost effective ways of getting your company noticed- yet it is also an area that is neglected by many businesses. One of [...]
Leicestershire Marketing Support
I was talking to a Managing Director from a medium sized Leicestershire company this week. He was telling me that he was unhappy with his London based PR and Marketing company. The usual story – they had promised a great deal but 2 years down the line very little had been delivered. It was clear [...]
