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Archive for the ‘Marketing Support’ Category
Marketing ideas – branding
Branding is not easy – particulalry when you have supermarket own lalel products who are quick to copy your look and (in this case) smell. However, if you were to look into a text book case on how to brand a difficult product properly, look no further than Lynx. For over a decade they have [...]
Marketing Mentor – Earl Nightingale
My ‘Marketing Mentor’ Earl Nightingale Long before I set up my own company or began running marketing seminars, I heard an audio programme called Acres of Diamonds by Earl Nightingale. For me it was life changing and one of my favorite parts was called ‘Acres of Diamonds’. The book is now out of copyright, so [...]
Marketing Mentor – Creating a clear marketing benefit
Marketing Mentor seminar presented by Alastair Campbell Marketing seminars often start with a clear explanation between a feature and a benefit. I vowed that mine wouldn’t until it became clear that many people still don’t know the difference. Put simply a feature is a fact, but a benefit is how that fact can be used [...]
My Marketing Mentor – the Late Sir John Harvey Jones
I had the great pleasure of spending a day with Sir John Harvey Jones 3 years ago. I was a big fan of him from the days of ‘Trouble Shooter’ and was very nervous about meeting him.. He turned out to be a lovely man. Happy to speak to the reporters and journalists that we [...]
Marketing Seminars – What is YOUR USB?
Do you want happy customers? Create real benifits for them! Remember that people buy benefits not features – develop a USB This is a very basic bit of marketing advice but people forget it all the time. Develop a USB (Unique Selling Benefit) for your product or your company. I’m not a big one for marketing [...]
Goal Setting – Fading New Years Resolutions?
This article is especially for listeners of Sally Pepper’s Saturday Morning show on BBC Radio Derby. Thanks for having me on Sally – lovely to talk to you as always. http://www.bbc.co.uk/derby/local_radio/ With New Years day well and truly behind us most people have long forgotten their about any New Year Resolutions they may have made. [...]
Marketing Ideas – Bob Monkhouse: The Power to Shock?
There are many things that you would expect from the late Bob Monkhouse. A smutty innuendo, a quick jibe at the expense of his wife or Mother -in – law and the like but he was not really the sort of person you would expect to leave you shocked and puzzled. Yet he has done. [...]
Marketing Ideas – Scientific Advertising by Claude C. Hopkins
Claude C. Hopkins You may or you may not have heard of the book Scientific Advertising by Claude Hopkins. If you have ever read it it will have changed the way you think about advertising forever. It’s author was Claude C. Hopkins (1866-1932) who was one of the great advertising pioneers of his or any age. He [...]
