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Archive for the ‘Marketing Support’ Category
Marketing Seminars – Brochures & Leaflets
Here are some examples of offers and incentives that you can include within your brochure to increase and measure response – Offer a free sample of your product which is included with the brochure. A money-off coupon can be printed on the back to be claimed. This is a great way of determining if your [...]
Marketing Seminars – Brochures & Leaflets
Many brochures appear to be created to please the directors of a company rather than the customers. Remember, the only reason that you want somebody to read about you in a brochure is to buy from you. The buying process may well occur in 2 or more stages, but you want the brochure that the [...]
Marketing Seminars – The Secret of Success
Whether there is a single ‘secret’ to success I rather doubt, but many great minds point to the same things time after time. There is a book called ‘The Secret of Success’ not to be confused by the Michael J Fox fim from the 1980′s that is an important motivational book written by author William Walker [...]
Marketing Seminars – Brochures & Leaflets
Decide to make your brochure a carefully target, skilful piece of communication. Don’t end up with a flabby, meaningless document that doesn’t successfully talk to anybody. That’s why the term ‘corporate glossy’ and ‘waste paper basket’ are so closely linked. If you do have a number of different markets that you are aiming at, create [...]
Marketing Seminars – Brochures & Leaflets
Before you start work on your brochure: 1. Everybody has some form of brochure or leaflet, but most of them are ineffective because they don’t explain how you can help your prospect. If your brochure spells out clearly what benefits you can offer your customer and nothing else, it will stand head and shoulders above [...]
Marketing Seminars – PR ideas
Deal with the facts- don’t be tempted to embellish a release with fancy language and irrelevant information. It can be particularly difficult to resist this temptation when writing a release that really doesn’t have much content to it. However, bear in mind that you need a good, strong story, so if it can be covered [...]
Marketing Seminars – advertising
Just wanted to offer you a link to this advert which I think is superb as a concept and as a finished advert. In the age of it’s not what you say, but what you do, EDF Energy have come up trumps with their latest ad. Carrying the message of EDF Energy’s commitment to reducing [...]
Marketing Seminars – PR ideas
Consider first paragraph of the release very carefully: it should tell your audience what the key information is and why they should be interested in reading it- in other words, it should summarise what the rest of the release is about. Once you have written the whole release, you may be in a better position [...]
