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Archive for the ‘Marketing Support’ Category

Marketing Company Leicestershire: Why does marketing fail?

3. Making Marketing relevant to your audience Who do you want to sell to? Small business owners, pensioners, young people or somebody else? Be clear who your CENTRAL audience is and make your message pertinent to them. If you catch other people at the same time that is great, but be clear about whom you [...]

Marketing Company Market Harborough: 2-step Marketing

Are you dancing the 2-step with your potential customers?  If you were asking what people really want from a marketing campaign, most people would say generating high quality leads. 2-step marketing is designed purely to generate high quality leads.   2-step marketing is a good way of establishing your authority. I’m a marketing consultant like [...]

Marketing company Leicestershire: Why does marketing fail?

2. Marketing message not memorable Want to stand out from the crowd? Then don’t produce a marketing message that is the same as the crowd. A bold benefit led statement, strong visuals, consistent branding and a bright, simple graphic will help you be noticed and remembered above all the noise. Do you need some free advice [...]

Marketing Company Market Harborough: 2-step marketing

Are you dancing the 2-step with your potential customers? 2-Step marketing is designed purely to generate high quality leads. By that, I mean people who are in the market for buying the product or service that you have to offer. That is what two step marketing is all about. Even better than that, the leads [...]

Free R & D Seminar for Midlands Companies

Leicestershire businesses offered advice on claiming research and development funding  Local business owners are invited to a free seminar in Leicestershire next month (February) to find out if they are eligible to claim back funds spent on research and development. Figures show that 40% of businesses that have invested money in research and development fail [...]

Leicestershire Marketing – Brochure and Leaflets tip.

Remember that your cover is the first thing a prospect will see – therefore it should always contain a powerful headline and strong attention-generating image. How important is the front page of your brochure? Ask any magazine editor if the front page of their magazine is important. More time is spent on the look and [...]

Marketing Company Leicestershire – Why does marketing fail?

It’s worth noting that we often learn as much by our mistakes as from our successes. Hopefully by learning from other people’s mistakes you can take a few short cuts and reduce the number of marketing mistakes that you make. Why not use these 12 points as a checklist before embarking on your next marketing [...]

Marketing company market harborough: 2-step marketing

Are you dancing the 2-step with your potential customers? This is probably one of my favourite marketing subjects because it gets to the absolute core of what people look for marketing to achieve. If you were asking what people really want from a marketing campaign, most people would say generating high quality leads. They want [...]