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Archive for the ‘Marketing Seminar’ Category
Marketing Mentor – Creating a clear marketing benefit
Marketing Mentor seminar presented by Alastair Campbell Marketing seminars often start with a clear explanation between a feature and a benefit. I vowed that mine wouldn’t until it became clear that many people still don’t know the difference. Put simply a feature is a fact, but a benefit is how that fact can be used [...]
Goal Setting – Fading New Years Resolutions?
This article is especially for listeners of Sally Pepper’s Saturday Morning show on BBC Radio Derby. Thanks for having me on Sally – lovely to talk to you as always. http://www.bbc.co.uk/derby/local_radio/ With New Years day well and truly behind us most people have long forgotten their about any New Year Resolutions they may have made. [...]
Marketing Ideas – Financial Problems?
http://veryfunnyads.com/index.html?id=25189 I just came across this advert from South Africa ( I think). It makes a very simple point. Do you have unexpected financial problems? If so call us. It makes this simple point in a very unexpected way. So much so I can imagine people telling others (like me) about it without being paid to do so. Does [...]
New Years Resolution? Goal-set your way achive what you want in 2008
Now is the time to make 2008 your best year ever With 2008 almost upon us it is the time that many peopledecide to set their New Year Resolutions. The best way to think about goal setting is to imagine boat. A boat goes from harbour to harbour all its life. When the boat’s captain sets out on [...]
5 more ideas on how to create happy customer…
Here are another 5 ideas on how to create happy customers… 1. Sort mistakes FAST. We all make mistakes and errors happen. One of the ways that a customer judges your business is how quickly you accept that you have made a mistake and how quickly you sort it out. If you have got something [...]
Don’t make it ‘Hell’ for your customers
It can be hell being a customer I was talking to Paul, a friend of mine who runs the Talking Company www.thetalkingcompany.co.uk and he told me the story of a business man dies and goes over to the “other side”. When he passes into the next world he is greeted by St Peter, who says: “We do [...]
5 more Ways of Creating Happy Customers
5 more ideas for you on how to keep customers happy. I think the first point is particularly pertinent. How many company have you stopped using because they were a hassle to deal with or because of the objectionable personality of you main contact? 1. Be easy to do business with. Do people have to [...]
Happy Customers – 5 more ideas on how to create them
5 more ways to create Happy Customers Here are 5 more ideas to use marketing to create happy customers 1. Listen to what your customers tell you. People value being listened to very highly. If you can be one of the few people who will listen carefully to what your customer wants, and show that [...]
