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Archive for the ‘Marketing Seminar’ Category
Marketing Seminars – PR ideas
Remember when you are writting a press release you are NOT writing an advert- if your press release takes this form, it will go straight into the bin. Your article must contain information of interest to your target audience.
Marketing Seminars – PR ideas
Narrow your focus when sending out a press release. There is no point in contacting a national newspaper if the story you are sending them is of local interest only. Likewise, the publishers of ‘Ball Bearing Monthly’ may be fascinated to read about a new product that you are manufacturing, but this will be of [...]
Marketing Semianrs – PR ideas
Decide upon your target audience and be as specific as possible. Are you aiming for national coverage, will your angle be of interest to local people, or people working within your specific area of the market? An angle of interest to the local community could be the creation of employment within the area. Alternatively, the [...]
Marketing Seminars – PR ideas
Reflect on what your company does that is newsworthy- brainstorm with colleagues, friends, partners for a variety of perspectives. You might not think that you do anything to justify media coverage, but think again. Look at what your company does: the service it provides or product that it makes from different angles. Within its specialised [...]
Marketing Seminars – PR ideas
It is an undeniable fact that the media wields an enormous amount of power and influence within our society. Good PR is capable of harnessing this power, and is one of the most cost effective ways of getting your company noticed- yet it is also an area that is neglected by many businesses. One of [...]
Marketing Seminars – case studies
Testimonials and case studies – it makes sence to ask all of your staff to get involved in creating case studies and gather these up where possible. In theory, almost every satisfied client could be the basis for a quote about their experience. In some cases, the company they worked for may not allow the name [...]
Marketing Seminars – Customer Care
Feedback – it’s important to receive feedback on what went well and what could be improved upon. If the volume is high, e-mail or printed forms are the norm. If the volume is low and the level of service is very high, a formal written questionnaire is not appropriate. However, an informal set of questions [...]
Marketing Seminars – networking
Networking. This overlooked areas is such a key are of marketing for many companies. It’s not all about small talk over cocktail sausages. Networking covers everything from going back to speak to previous work colleagues and previous clients, to working on contacts with existing clients. It also involves attending organised industry specific events as well [...]
