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Archive for the ‘Marketing Seminar’ Category
Marketing Seminars – Brochures & Leaflets
You can offer a password to a limited access website area. This makes them feel unique and trusted, and can lead to other special offers and limited availability items. Including a special bonus to claim if they act within 7 days is a popular offer in direct mail letters – but why not include it [...]
Northamptonshire Shopping Village – Heart of the Shires
Thanks to everybody at the Heart of the Shires Shopping Village in Northamptonshire for coming along to the short marketing talk that I made at the Darlington’s Resteraunt there yesterday. It was a lovely evening and it seemed a shame to be inside on such a warm night, however I think that the people who [...]
Marketing Seminars – Full house
I’m pleased (and sorry) to say that my May 15th Marketing Seminar is full and that we are now unable to take any more reservations. I have however added an extra date on Thursday June 26th. Full details will appear shortly, but at the moment it is planned to be at Hothorpe Hall, Leicestershire from [...]
Marketing Seminars – Brochures & Leaflets
Some prospects are apprehensive that if they call, you will try to sell them something. A less threatening alternative is to offer them a recorded message which explains what you offer. Some people will prefer to hear about what you do rather than read about it.
Marketing Seminars – Brochures & Leaflets
Here are some examples of offers and incentives that you can include within your brochure to increase and measure response – Offer a free sample of your product which is included with the brochure. A money-off coupon can be printed on the back to be claimed. This is a great way of determining if your [...]
Marketing Seminars – Brochures & Leaflets
Many brochures appear to be created to please the directors of a company rather than the customers. Remember, the only reason that you want somebody to read about you in a brochure is to buy from you. The buying process may well occur in 2 or more stages, but you want the brochure that the [...]
Marketing Seminars – The Secret of Success
Whether there is a single ‘secret’ to success I rather doubt, but many great minds point to the same things time after time. There is a book called ‘The Secret of Success’ not to be confused by the Michael J Fox fim from the 1980′s that is an important motivational book written by author William Walker [...]
Marketing Seminars – Brochures & Leaflets
Don’t let your specialist knowledge go to waste. If you understand your prospects’ problems, why not tell them in a language that they understand? Why let all your specialist knowledge go to waste when producing your brochure? By all means decide on a common layout and theme for the 3 brochures, but select some pictures [...]
