Ideal Marketing Company Blog

Free Marketing Seminar in Lutterworth

Free Marketing Seminar at The Greyhound Hotel, Lutterworth, Leicestershire.

How to Grow & Protect Your Business in 2010

Tuesday 16th February 5.30pm – 7.30pm at the Greyhound Inn, Lutterworth

With the start of the New Year, you may be wondering about what 2010 holds in store for your business.  Would you like it to great off to a great start? You are invited to a seminar and networking event which offers practical ideas on how to grow & protect your business during the year ahead and beyond.

Part 1 - What are the best ways to grow your business?  The first part of the session covers low cost marketing ideas on the 4 key areas of business growth.  Attracting more leads, converting more prospects into customers, selling additional services to existing customers and keeping customers for longer.

Part 2 – How do you protect the business that you have grown? It’s all too easy to let the wealth and value slip away or to expose yourself to unnecessary risks.  The second part of the seminar looks at how to protect yourself financially and how to use your business to build yourself a financial fortress.

The seminar starts at 5.30pm with presentations commencing by 6pm.  The event is free of charge and you are invited to attend and bring up to 3 people with you. We are anticipating a good level of attendance so PLEASE reserve your place in advance.

To reserve you place please call 01858 44 55 43  e-mail seminar@idealmarketingcompany.com

Marketing Seminar

Thanks to all the small business owners and marketing managers who attended my latest marketing seminar at Hothorpe Hall.  Judging from your feedbackforms and the e-mails I’ve since received you got a lot out the day.

Hear what one of the delegates had to say about yesterday’s event by clicking on these links:

Marketing Mentor Feedback

Marketing Mentor Feedback- part 2

Who do you know?

I’m a big fan of Malcolm Gladwell’s book ‘The Tipping Point’  which partly talks about how people’s behaviour can lead to large surges in the popularity of a new product.

In 1967 Stanley Milgram performed an experiment called “Six degrees of separation” which showed that average number of personal contacts standing between you and any stranger is six people. Duncan repeated the same experiment in which 60,000 people across 166 countries were asked to forward an e-mail via personal contacts to one of 18 target recipients. The results were astonishing. The majority of cases required only six steps and the message chains “did not rely on a few highly connected individuals”.

This partly goes against Malcolm Gladwell’s theory which states that different types of people have different types of influence: “Mavens” – experts in the field; “Connectors” – widely networked individuals; and “Salesmen” – passionately persuasive people.

Word of Mouth advertising is one of the oldest and most effective ways of communication as borne out by the 1967 Stanley Milgram and Duncan experiment, but I believe in Gladwell’s point that some people are key to making a message travel quickly and efficiency.

Sales Growth

Direct Marketing simulates Sales: Survey

With majority of recipients making a purchase, Direct Marketing remains one of the best ways of generating sales as figures suggest.

Almost three-quarters of people who received direct mail advertising from a business responded while the success rate for television was ten per cent lower according to ExactTarget’s 2009 Channel Preference Study.
Print media channels such as direct mail is more popular among younger people.

Robert Keitch, chief of membership and brand at the Direct Marketing Association, told the website: “Direct mail has long been the most effective of all direct marketing channels, which explains why the medium still accounts for 25 per cent of all direct marketing spend.”

Also the consumers are more likely to respond to direct mail promotions.

PMDG Marketing Communications is launching a direct mailing campaign to encourage more Mexicans to cross the border to shop in Texas, according to Business Wire.

I still think that direct marketing is the most effective of all marketing channels and is still popular among the youth. This survey shows further proof that it still works for improving sales.

Marketing Seminar Southampton

Marketing Seminar - Southampton

Thanks to everybody who came to my marketing seminars in Southampton this morning as part of the Venue Master annual event held in Southampton over a 3 day period.  Hope you found the marketing ideas useful and will take back a few ideas to help attract more new business leads.  Hope the rest of the event goes well and that you enjoy the keynote speech on Friday from Ruth Badger in the morning.  It was a lovely venue and it’s always a pleasure to speak to such a lovely audiance. I really enjoyed running thismarketing seminar in Southampton.

Marketing Seminar at the Angel Hotel

Free Marketing Seminar – November 2009

What can you do to minimise the marketing mistakes that can happen when you launch a new product, run an advert or send out a direct mail campaign? ‘12 Reasons Why Marketing Fails’ is packed with simple ideas that will help you to avoid the 12 most common errors that spell disaster for your next marketing campaign.

If you want to avoid the wasted money and missed opportunities for growth that can result, book your free place today.

You can also find out more about the ‘Marketing Mentor’ programme and how you can enrol in it for no charge as it is currently fully Government funded.

Details about the free Marketing Seminar at the Angel Hotel, Market Harborough

Date: Thursday November 12th at 5pm

Location: The Angel Hotel, High Street, Market Harborough

Duration: 5pm for a 5.15 start till 6.30pm

Parking: Free in The Angel car park behind the hotel

Please e-mail Helen@idealmarketingcompany.com to reserve up to 3 places or call 01858 44 55 43

Phone seminar

Thanks to everybody who joined in on the Marketing Mentor call today. Pleased to say that we were able to give out some useful ideas and I think everybody listening found something useful to takeaway with them.

To find out of you qualify for free funding for the marketing mentor programme (if you employ between 4 and 200 staff you probably do) call 01858 44 55 43.

Marketing Seminar in London

Looking forward to a new marketing seminar that I will be running next week for the Mace Group at their head office in Camden North London.  Sorry - this is a private seminar for Mace staff only.  I will be running a similar seminar in Market Harborough in early November

Market seminars leicester

Special Seminar on Brand Development and Protection

The most valuable brand in the world is google with an estimated value of $100bn (source: Millward Brown report 2009), this is a staggering sum and google relies almost exclusivity on brand awareness to promote its business.

In the current economic climate customers are increasingly turning to trusted and well known brands whether they are seeking cheaper products at supermarkets such as Aldi or for new and exciting technology such as Apple.

As a business your brand is essential in a competitive market. This is why our second seminar in the series looks at how to protect your brand and how to develop your brand.

The Seminar will consist of the following two presentations:

Alastair Campbell, The Ideal Marketing Company:  Creating a Powerful Brand – What are the simple lessons that every company can introduce when looking at the critical area of branding?

Jason Hathaway, Edward Hands & Lewis Solicitors: Protecting your brand – trade mark registration, passing off and other related legal rights.

The seminar is on 24th September at the Leicester Space Centre starting at 8.00 am and will finish at 10am.

I would urge you to book early as we are expecting a good turnout.

To book a place please e-mail alastair@idealmarketingcompany.com

Northampton Marketing Seminars

Just arrived back from a morning seminar I was asked to run for the FSB in Northampton.  The event took place at the Northampton cricket club.  With around 60 business owners present it was a goodoppertunity to talk about the ‘9 steps to successful marketing’ that I recently completed a tips booklet on.  If you were one of the people there I hope you found it useful.  I actually recorded the talk and plan on creating a CD and transcript out of it later this month.