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Archive for the ‘Marketing Mentor’ Category
Marketing Leicester – Brochure ideas
Colours CAN be eye catching Any promotional material should be professionally printed. For many people, the first impression that they have of your company is your brochure. You may have put a great deal of thought into its content. However if it is obviously printed up on a home printer, it creates a very poor [...]
Marketing Leicester – Brochure ideas
Headlines & subheads. Use a different typeface for subheads such as Ariel or Gills Sans. For the short subheads that break-up paragraphs, headlines at the start of a section or for contact phone numbers at the bottom of your page, these typefaces work well. They also create variety and add a change of visual pace [...]
Marketing Leicester – Brochure ideas
The body copy In most cases, a simple easy to read typeface such as Times, Times New Roman or Garamond is best. These are what most newspapers are set in and most books so our eyes are used to their look. It is also easier to remember the text: studies show that we understand 9 times as [...]
Marketing Leicester – Brochure ideas
Typefaces – Keep them simple and easy to read. On your PC you will have several hundred typefaces. Just because they are there, does not mean that you need to use them. We have all had fun experimenting with typefaces in posters or letters but a brochure is not the place to do this. As [...]
Marketing Seminars – East Midlands Franchise Show
Thanks to everybody who come to both of my marketing presentations on Saturday at Leicester Race course. My new afternoon seminar on the 9 levels of marketing seemed to go down well with many people talking to me about it at the end. The event was very busy and the various stand holders who I [...]
Marketing Seminars – Brochures & Leaflets
Before you pass your material on to be printed, try to get as many people to proof read it as possible. Not just for punctuation, but to see whether your ideas have come through and make sense to different types of readers from outside your company. You may have overlooked some very simple points that [...]
Marketing Seminars – Brochures & Leaflets
Try to follow a logical structure in your argument: Do you have this problem? Have you tried this, but found that it didn’t work? You may also have had this experience. Here’s what you can do about it today.
7 Marketing Ideas to Weather the Ecconomic storm
Predictions of an economic slowdown or even a full blown recession have been rumbling for months. For the business owner this inevitably means a time to re-evaluate budgets and tighten up on spending. The first casualty in a recession is often the marketing spend – but this may prove to be a short sighted approach. [...]
