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Archive for the ‘Marketing Mentor’ Category
Marketing Seminars – Goal setting for 2009
Finally, I recently looked back at some of the goals I had when I set up The Ideal Marketing Company. What seemed like an ambitious dream a few years ago is now part of my day to day reality. If you do this, you will look back on 2008 as the year that you [...]
Marketing Seminars – Goal setting for the New Year
How 2008 went for you will probably determine how much of a change you want to make for 2009. If it went well, you might want to make sure it stays on track in 2009. If it went badly, perhaps some serious reflection and re-evaluation is in order. The best way to think about [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy 22. Customer care manager. Do you have one? I know of companies with only three staff who have a customer care manager. Even if it’s not a full time role, it shows your customers that you take their concern seriously. 23. Be innovative and different. In today’s [...]
Marketing Seminars – Direct Mail
Other Direct Mail letter ideas that work well Create interest by being topical. By using a headline from a newspaper (quoting the publication and date) you can show just how up to date your product or offer is. It also makes it clear that your message is based on ‘facts’ rather than being made up [...]
Marketing Seminars – Direct Mail
The copy Which do you find easier to read – Chaucer or The Sun editorial? My guess is that whilst we hate to admit it, The Sun will win out every time. I’m not suggesting that you copy their writing style, but elements of it are admirable. It’s clear what they are about. They use [...]
Marketing Seminars – Direct Mail
The copy Which do you find easier to read – Chaucer or The Sun editorial? My guess is that whilst we hate to admit it, The Sun will win out every time. I’m not suggesting that you copy their writing style, but elements of it are admirable. It’s clear what they are about. They use [...]
Marketing Seminars – Direct Mail
The headline You cannot sell to people if you haven’t got their attention. The headline is there solely to catch people’s attention. Newspapers use headlines to communicate what they stand for and the type of stories that you will find inside. The headlines actually sell the papers: once you have bought the paper, each story [...]
Marketing Seminar – Direct Mail
The offer What do you want to say? Why are you contacting these people in the first place? You should always have a reason for writing to people. Is it something new that they can have? Is it a special offer or a reduced price, a new item in stock for a limited time? Whatever [...]
