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Archive for the ‘Marketing Mentor’ Category
Don’t be in the business of selling ‘once’
This idea is discussed at the new marketing seminar run by The Ideal Marketing Company on how to win more new business and how to keep existing customers for longer The hardest way to make money in business is to have a product or service that you only sell once. Your aim should always be [...]
Marketing Seminar – 2 key Marketing Principles
Marketing Mentor – Stand alone above the competitors I was at a meeting yesterday with a great company who may or may not turn into clients. They have grown well and are now expaning into a new area and I was happy to drive to their offices and give them some thoughts on how they [...]
Marketing Seminar on How to be an Expert
Marketing Seminar on how to be an Expert This morning I completed the marketing presentation that I will deliver next Thursday at the IOD in Leicester. The event takes place at the Leicester County Cricket ground and I’m delighted to have been asked along as a guest speaker. The IOD hold a monthly meeting and [...]
Holiday planning
Have you ever been to a time management seminar? One of the things they talk about is treating each working day as if you are about to go on holiday they next day. The idea is you get lots done. Well I’m going on holiday on Tuesday and I can’t remember a week (never mind [...]
Mastermind Alliance
I’ve just heard some great news from a client. Over a year ago a group of us started a ‘Mastermind Alliance’ group. The idea is that we meet up once a month for half a day to discuss how to grow our companies, get rid of bad habits and generally become more productive at the [...]
Marketing Seminars
What’s the best way to spend a lovely sunny weekend in the middle of August? That’s right, by completing the notes and the power point for a new marketing seminar. Although I had put aside the time to do it, this was the only chance I will have to complete the material before going on [...]
Marketing seminar thoughts – Men’s brains
I rRead a great book on holiday called “Why men don’t listen and women can’t read maps” by Allan and Barbara Pease. I would reccomend it to everybody who is a man and everybody who is a woman. It explains a lot about why couples argue and in fact almost every point it makes I would agreee [...]
Don’t sell to everybody – sell to me
This point is discussed at the new marketing seminar run by The Ideal Marketing Company deally with how to win more new business and how to make the most of existing customers. Take a tip from Terry Wogan. Don’t try to talk to 8 million people, only talk to one – your listener. This [...]
