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Archive for the ‘Marketing Mentor’ Category
Marketing Seminars – Fully Booked!
Just to let you know that my marketing seminar at Hothorpe Hall on Tuesday night is now fully booked. In fact, there are now 92 people confirmed for the 60 places available. From previous experiance a good number of people who say that they are going to attend seminars don’t actually turn up on the [...]
Marketing Seminar – Time Tips
Did you know that half of all start up businesses don’t make it to their 2nd birthday? According to a recent article in ‘The Times’ newspaper, the number one reason for business failure is a lack of effective marketing. However, before you rush off and book adverts in your local paper or say yes to [...]
Marketing Seminars – PR
It’s always good to display our wares in as colourful and attractive a manner as possible. And when it comes to proposals, you are expected to present your product or service in its best light when preparing a written proposal. But the more independent it appears, and the less hype that goes into it, the [...]
Marketing Seminar – PR
As a sales person, you are not expected to be an independent witness. I have never yet met a sales person who, at the end of the meeting, concluded that I would be better off buying a competitor’s product because it is more reliable and costs less. You are expected to point out all the [...]
Marketing Semianrs – ideas
Ideas for Naming a business Product When you have products try to call them by a marketing name that is easy to remember and importantly, easy to market. Names such as product name = SD 6000 don’t mean anything to most people so it’s better to your products by a name that give some sense of what the [...]
Marketing Seminars – PR ideas
Use media coverage in direct mail letters and e-mail as a way of staying in touch with prospects. So you made your sales pitch and the prospect was interested – but not enough to buy today because they have to take it back to their board or maybe discuss it at the next staff meeting. [...]
Marketing Seminars – PR ideas
Use news & PR items on your website. Whilst the article, when it was originally written or broadcast, may have been seen or heard by a wide group of people, most of whom had no interest in who you are or what you sell, people visiting your website are very different. Many of them will [...]
Marketing Seminars – PR ideas
One area that you can make the most of existing PR material is in your showroom. Have you ever been in a garage waiting to pick up your car from a service? Often you can be kept waiting hours. Perhaps there are times when your customers sit and wait around to be served? Some garages [...]
