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Archive for the ‘Marketing Mentor’ Category
Marketing Seminars – thank you!
Thank you to everybody who come to the marketing seminar this evening. I hope you found this event of interest and will put the ideas into action to grow you business. Remember – writting it down is a start but it won’t do you any good! You have to put [...]
Marketing Seminars – Brochures & Leaflets
Keep sentences short. Shorter sentences are easier to read. Reduce the size of paragraphs. Blocks of too much text appear daunting to the reader. Use sub headings between paragraphs.
Marketing Seminars – Brochures & Leaflets
Now, if you were sending out a catalogue, you would always include an order form, so when you send out a brochure, why should you do anything different? It always makes sense to give people a ‘tick box’ option that they can quickly complete and return to you. It then becomes the next logical step [...]
Marketing Seminars – Brochures & Leaflets
Always include either an order form or a choice of ways that your prospect can get in touch with you. Imagine the scenario: I have picked up your brochure and have read with some interest about a product of yours that I wish to buy. I rip out the page and put it into a [...]
Marketing Seminars – Brochures & Leaflets
Keep your copy informative, but factual. As a general rule, people do not enjoy being ‘sold to’. They usually have a problem that requires solving, and if your product or service meets their needs, then they are more than happy to hear about it. However, clients are not overly keen on the selling part. If [...]
Free Marketing Seminar – 17 Marketing Ideas to Grow your Business
17 marketing ideas to grow your business – Free Seminar This is your chance to claim a FREE place at a marketing seminar to run at Hothorpe Hall near Market Harborough this June following on from the very popular (fully booked) events that took place in March & May. The Ideal Marketing Company is delighted to present a free [...]
Marketing Seminars – Brochures & Leaflets
Risk Reversal idea number 2. Offer a trial membership: this is just risk reversal by another name. I would say that no brochure for a gym or health club is complete without a free week’s or month’s trial. By including it, you will substantially increase the number of people who are prepared to give you [...]
Marketing Seminars – Brochures & Leaflets
Risk reversal idea number 1. Say to your prospect: we feel that you will be delighted with the quality of your candlesticks, the reliability of our delivery and the price that we offer. We don’t think that any other candlestick manufacturer in Market Harborough can offer a service to match ours. Try us for 30 [...]
