Archive for the ‘Marketing Mentor’ Category
Marketing Leicestershire – Direct Mail Tip
Direct mail is great for launching a new idea, product or service to targeted groups of people. Direct mail requires a problem (preferably specific) to be addressed or solved. It works best if you target a potential customer likely to be having that problem. For example, if you are launching a new finance product aimed [...]
How to make your company ‘slightly unique’
In the June edition of the Ideal Marketing Company’s Newsletter I wrote this article for business owners about how to make your company ‘slightly unique’ Of course, there’s no such thing as being ‘slightly unique’. You are either unique or you are not. However, many companies would argue that being unique for them is simply [...]
Marketing Seminar feedback
Marketing seminars in Northamptonshire. Last night I ran a marketing seminar in Northampton called 10 1/2 ideas to grow your business. Here is some of the feedback that we recived afterwords: “Motivational..useful…worth attending…I’ll tell my friends and colleages…interesting…inspiring..helpful…above average…thank you so much…profitable ideas I’ll introduce straight away” In fact in all the feedback forms there [...]
Live tele-seminar on November 3rd 2010

Join me for a live tele-seminar in November On Wednesday November 3rd 2010 at 8pm I shall be interviewed by Chris Cooper and this is your invitation to join us. Chris is interviewing me to ask about my work as a writer, consultant and mentor on successful business marketing. The theme of the talk will [...]
Marketing Seminars – you’re from where?
Marketing Seminars You’re from where? We like to think that we are important to our customers and that they lie awake at night wondering if we will write or call them during the next day – but sadly this isn’t the case. They probably can live without a call from a recruitment company asking if [...]
The Marketing Launchpad – seminar & book signing
The Marketing Launchpad – book launch & seminar It’s taken a lot of time in the evenings and during holiday’s to complete it but I’m delighted to say that my first book is about to be published. Around 50 business owners are are going to joining me for the evening and I have made 10 [...]
Marketing seminars – feedback & comments

The latest Marketing Mentor seminar took place yesterday and thanks to everybody who came along. Here is a selection for feedback from this seminar: “A great venue and very positive event” “So many ideas that I can personalise to my business. I’m really excired about finding my niche and deciding the new branding for my [...]
Free 1 hour marketing consultation

What can you achieve in a 1 hour free marketing consultation? In some ways, not a lot, but it others you might be surprised. I arranged one of my free 1 hour consultations this week with Russell Davis from London – this was his feedback. “Hi Alastair. Thank you so much for your time on [...]
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