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Archive for the ‘Marketing Leicestershire’ Category
The Marketing Launchpad Book feedback
Thanks to Dan Holt for leaving the following comment about my book The Marketing Launchpad on my Linkedin profile: “Just finished reading The Marketing Launchpad by Alastair Campbell. A great read and so refreshing to find a traditional marketer with a thorough appreciation and understanding of the internet. Enjoyed it a lot more than I’d [...]
Doomed marketing attempts – how to avoid them
Are your marketing attempts doomed before they’ve even started? There are many powerful techniques that can be taught when it comes to marketing your business. From empathising with your best customers, to polishing your direct mail skills. Are they important? Of course they are, and they can make a significant difference to the success of [...]
Live tele-seminar on November 3rd 2010
Join me for a live tele-seminar in November On Wednesday November 3rd 2010 at 8pm I shall be interviewed by Chris Cooper and this is your invitation to join us. Chris is interviewing me to ask about my work as a writer, consultant and mentor on successful business marketing. The theme of the talk will [...]
Goal setting thoughts
I was reminded of this quote last week at a marketing seminar that I was asked to speak at. the topic was wandering away from marketing and moved onto goal setting. “The reason most major goals are not achieved is that we spend our time doing second things first.” ~ Robert J. McKain Do the [...]
Marketing Seminars – you’re from where?
Marketing Seminars You’re from where? We like to think that we are important to our customers and that they lie awake at night wondering if we will write or call them during the next day – but sadly this isn’t the case. They probably can live without a call from a recruitment company asking if [...]
Marketing Seminar & ‘Marketing Launchpad’
Business owners help ‘The Marketing Launchpad to ‘take off’ in Harborough Over 50 local businesses attended the launch of a book written by Alastair Campbell on Monday (12th July). The event, which was held at the Angel Hotel in the town, included a free marketing seminar, book signing and question and answer session for businesses [...]
The Marketing Launchpad – seminar & book signing
The Marketing Launchpad – book launch & seminar It’s taken a lot of time in the evenings and during holiday’s to complete it but I’m delighted to say that my first book is about to be published. Around 50 business owners are are going to joining me for the evening and I have made 10 [...]
Marketing Consultancy – Creating a New Brand
If you are considering re-branding your business, you may find this article of use. It’s a big step and not somthing that should be undertaken lightly. http://www.marketingweek.co.uk/brands/top-10-mistakes-marketers-make-when-rebranding-%E2%C2%80%C2%93-and-how-to-avoid-them/3014666.article In my experience it can pay huge dividends but it’s easy to underestimate the time and effort that may be involved.
