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Archive for the ‘Marketing Leicestershire’ Category
Marketing Leicestershire – Direct Mail Tip
While a TV commercial, press advert or radio spot is essentially the same message seen or heard by thousands of people simultaneously, a direct mail or e-mail campaign is far more targeted. For a start, it is sent to an individual (either at their home address to their companies. But perhaps most importantly, your letters [...]
Marketing Leicestershire – Advertising tip
Many people confuse marketing with advertising. Advertising is one part of a marketing strategy. Advertising promotional material that is paid for and that can appear in many different media, including newspapers, magazines, TV, radio, the internet and posters. This chapter is mainly about press advertising. However, many of these principles can be transferred over to [...]
Support for start up business owners
New event offers support to News Businesses & Start ups A new event aimed at start up companies is being held in Market Harborough on September 20th at the new Innovation Centre on Leicester Road which the Ideal Marketing Company is delighted to be supporting. If it is a success, the plan is to make [...]
Media Coverage for Award Winning Solicitors
Edwards Hands & Lewis were recently awarded law firm of the year by the Leicestershire Law Society. We have placed several article by them including this one which ran in Real Business Magazine Click here to read the article.
Media Coverage for Amberol
Amberol are an East Midlands based manufacturing company who create bins, planters and containers for councils, schools and the public sector. This is a recent article that we placed for them explaining about the work they do. http://www.publicnet.co.uk/features/2011/07/13/budget-vs-blooms/
Branding Lessons from News of the World
This week I was running a seminar on branding. One of the key principles of branding is trust. We buy a make of tomato sauce or baked beans or cola because we trust it. Branding is about many things, but often at the heart of it is trust. You cannot create a brand without trust [...]
It’s not the biggest News in the World that protecting a brand is important
This week I was running a seminar on branding. One of the key principles of branding is trust. We buy a make of tomato sauce or baked beans or cola because we trust it. Branding is about many things, but often at the heart of it is trust. You cannot create a brand without trust [...]
Harborough Cinema Campaign gains business support
Working Breakfast, the Market Harborough networking group of which the Ideal Marketing Company are members are supporting the Harborough Cinema campaign. This story was written by and sent out by us and is from this week Harborough Mail. http://www.harboroughmail.co.uk/news/business/business_group_backs_harborough_s_cinema_bid_1_2831173
