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Archive for the ‘Marketing Leicestershire’ Category
Marketing Seminar
‘The secret to success, in life and in business, is to work hard at the margin. Relentlessly. It’s as powerful as compound interest, the eighth wonder of the world.Those little marginal extra efforts will inevitably grow into something big.” Bill Bonner
Marketing Seminars – Marketing Mistakes
Problem – Management has no systemised upselling procedure in place to upgrade both new and existing customers to a larger sale. Result? Lower sales volume and lower profits than otherwise could be obtained. Surprisingly, companies I’ve observed that market direct to consumers, such as mail-order businesses, tend to be incredibly poor at telephone communications and upselling. [...]
Marketing Seminars – Marketing Mistakes
Problem – as many companies begin to enjoy some early success, many develop a disease that Ted Nicolas calls “Big-Company-Itis.” They start having endless, non-productive meetings. They become bureaucratic. They lose their edge. They move as slow as molasses. Instead of continuing to insist upon a high level of employee performance and keeping a close watch and control [...]
Marketing Seminars – Marketing Mistakes
Problem – The company does not communicate often enough with its customers. The result is lower sales and profits than are otherwise possible. The solution is to contact your customers a minimum of once a month. You might think that this is too often, but I would disagree. Out of over 4,000 people who recive my monthly [...]
Marketing Seminars – Marketing Mistakes
Problem – Management makes no attempt to build a customer database. This is especially so with most retailers, restauranteurs and department store owners. However, I’ve seen this in many other businesses including business to business copmapnies and even online companies. The solution is to create one immidiatly. A company’s database of customers is potentially its biggest [...]
Marketing Seminars – Marketing Mistakes
Problem – management does not know specifically what it costs to recruit a new customer. Plus, there are no accurate statistics on the average customer lifetime value. Without this knowledge, it is impossible to make sound decisions. You cannot determine how much to invest in marketing. If you spend more to gain a customer than [...]
Marketing Seminars – marketing mistakes
Company management often treats marketing as a business expense or simply a department rather than a necessary business investment. The truth is that marketing should be treated as the driving force of any company. It is the only function that brings in cash. The other major functions in a company are necessary. But they all spend [...]
Marketing Seminars – Goal Setting
Did you ever wish you owned a Blue Peter badge? As a child I watched the BBC Children’s programme Blue Peter twice a week and regularly would marvel at all the competition winners who would receive a Blue Peter Badge. I always though how unfair it all was. I never got a Blue Peter badge. [...]
