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Ideal Marketing News

Archive for the ‘Marketing Help’ Category

Marketing Seminars – What do you want to know about?

Marketing Frustration

          I am preparing a new marketing seminar for later in the year.  I want to know which aspects of marketing you find the most difficult!  Tell me, and I’ll do my best to include them in the seminar.  I may even be able to answer your problems here and now.  [...]

Marketing Seminars – Institute of Directors

    You won’t see many large companies letting their branding decline during tougher ecconomic times.  But smaller companies often cut their marketing spend at just the time that they should be expanding. Pleased to say that the IOD Institute of Directors Magazine has recently published and article I wrote on how to market your [...]

Marketing Seminars – Adverting Ideas

Blue tits

You can’t help but fall for the charms of this cheeky new Wonderbra advert.  It is a clasic example of an advert that everybody will talk about and remember – don’t you think? Just click on this link to see it for yourself… CLICK HERE

Marketing Seminars – Powerful advertising

marketing seminar

Does this powerful advert aimed at young women shows how Amy Winehouse prepares for a night on the town?  Not really, but it puts over a stong message that many will relate to.    CLICK HERE

Marketing Seminars – 7 Myths about Marketing in an ecconomic downturn

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In an ideal world, marketing activity would be self supporting, always pay back multi-fold what it costs to execute, and be effective in reaching every potential buyer in the appropriate sector all the time. But in the world where the sky is blue, marketing activities are driven by several factors, including perceptions of the company [...]

Marketing Consultancy Leicestershire

free marketing support

Here’s some good news for a change! For a limited time, government funding has been made available to help Leicestershire businesses with their marketing. The Marketing Mentor Programme has been launched for business owners / directors who have small marketing budgets – but want big results. Running over 18 months, the programme offers help, inspiration [...]

Marketing Leicester – Brochure ideas

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Colours CAN be eye catching  Any promotional material should be professionally printed. For many people, the first impression that they have of your company is your brochure. You may have put a great deal of thought into its content. However if it is obviously printed up on a home printer, it creates a very poor [...]

Marketing Leicester – Brochure ideas

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Headlines & subheads. Use a different typeface for subheads such as Ariel or Gills Sans. For the short subheads that break-up paragraphs, headlines at the start of a section or for contact phone numbers at the bottom of your page, these typefaces work well. They also create variety and add a change of visual pace [...]