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Archive for the ‘Marketing Help’ Category
Marketing Seminars – Direct Mail
What to say in direct mail? There are various things that you can write in your letter that will make it more widely read, but bear in mind that about 50% of people will never even open your letter – it will go straight in the bin or will be partially looked at and then [...]
Marketing Seminar – Direct Mail
Some areas of direct mail that are worth testing: The list of names it is sent to The headline The time of year / month / week The offer The copy inside the letter The supporting material References quoted The envelope The follow up method Timing of the offer This material comes from one one [...]
Marketing Seminars – Direct Mail
Why direct mail works Direct mail or e-mail communications work best when you are able to identify a specific, real and current problem – and then suggest a solution to it. By communicating with somebody directly – from you to them – you are able to write to them as an individual and make a [...]
Marketing Seminar – Hemel Hempstead
Just got back from delivering a marketing seminar on marketing during the difficult times that lie ahead in 2009. It was held at the WorkHotel an interesting concept in serviced offices in Hemel Hempstead. Please to say that there was a good turnout and I had a chance to talk to people at the end [...]
Networking Groups in Leicester – Recruitment Company Sought!
I haven’t mentioned for a while that I am a member of a networking group in Leicester called Working Breakfast. It’s based on the London Road at the Regency and meets every Thursday – see www.workingbreakfast.com for more details of what the group is about. At the moment we are particulaly looking for a well [...]
Marketing Seminar – Market Harborough
Thanks to all the people who were able to attend the lunchtime seminar I spoke at today at The Angel Hotel in Market Harborough. It was organised to promote a local networking group and about 10 people from the group were present including Mark Spikings from www.stillmagic.co.uk who took some great pictures of the event. [...]
Marketing Seminars – New Marketing Mentor Site now live
Thought you might like to see my new Marketing Mentor Website which is now live as in (almost) as I’d like it. It offers more marketing ideas and advice and explains the low cost marketing mentor programme that I offer to small business owners. Visit www.themarketingmentor.co.uk so see it for yourself Please feel free to [...]
Marketing Seminars – Direct Mail Ideas
When to use direct mail Direct mail is great for launching something new to targeted groups of people. If you are launching a new finance product aimed at small companies which you have identified as having cash flow problems, then direct mail is perfect. It allows you to write to the appropriate person within an [...]
