Archive for the ‘Marketing Help’ Category

Marketing Leicestershire – Advertising Tip

Marketing Leicestershire – Direct Mail Tip

While a TV commercial, press advert or radio spot is essentially the same message seen or heard by thousands of people simultaneously, a direct mail or e-mail campaign is far more targeted. For a start, it is sent to an individual (either at their home address to their companies.  But perhaps most importantly, your letters [...]

Support for start up business owners

New event offers support to News Businesses & Start ups A new event aimed at start up companies is being held in Market Harborough on September 20th at the new Innovation Centre on Leicester Road which the Ideal Marketing Company is delighted to be supporting.  If it is a success, the plan is to make [...]

Setting up a Business in the Market Harborough area?

I’m pleased to be involved in an event that’s taking place at the new Harborough Innovation Centre on September 20th on Leicester Road. It’s aimed at helping companies form the pre-start up stage, through to businesses that have been running for 3 years. It’s called ‘Start-Up Harborough and will offer 1 to 1 advice as [...]

Don’t aim to be the cheapest – aim to offer the best value

Do you get a sense of pride and satisfaction from the work that you do? Is it important to you to do a great job that makes your customers happy? Do you look at some of the other companies in your market and shake your head and think what a bunch of cowboys and how [...]

Brand new marketing seminar & programme launched

The Ideal Marketing Company has launched a brand new programme aimed at small business owners called The Marketing Launchpad.  It covers a wide variety of ideas and full details are on the seminar page of this site.  Here is what people are saying about this event: “The event had an informal atmosphere in a great [...]

Live tele-seminar on November 3rd 2010

Join me for a live tele-seminar in November On Wednesday November 3rd 2010 at 8pm I shall be interviewed by Chris Cooper and this is your invitation to join us.  Chris is interviewing me to ask about my work as a writer, consultant and mentor on successful business marketing.  The theme of the talk will [...]

Marketing Consultancy – Creating a New Brand

If you are considering re-branding your business, you may find this article of use.  It’s a big step and not somthing that should be undertaken lightly. http://www.marketingweek.co.uk/brands/top-10-mistakes-marketers-make-when-rebranding-%E2%C2%80%C2%93-and-how-to-avoid-them/3014666.article In my experience it can pay huge dividends but it’s easy to underestimate the time and effort that may be involved.