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Archive for the ‘Marketing Help’ Category
Marketing Seminars – Customer Care
Keep your word. Better to slowdown and makesure that you can keep yourpromise than rush into somthing that isn’t true. If you say you are going to do something, then do it. Become known as the person who keeps their word. Ask customers what they want from you. Do they want more contact, less [...]
Marketing Seminars – Customer Care
Exit survey. Why has that customer stopped using you? What did they like, what did they hate? When most customers leave we have no idea why they went. If you take the time to ask them, there is statistically more chance that they will one day come back (if only to see if you have [...]
Marketing Seminars – Customer Care
Customer care manager. Do you have one? I know of companies with only three staff who have a customer care manager. Even if it’s not a full time role, it shows your customers that you take their concern seriously.
Marketing Seminars – Customer Care
Innovate. Earl Nightingale said that “it’s not good to get into a rut because a rut is nothing more than a grave with the ends kicked out.” If you are not constantly looking for new, faster, cheaper, more exciting ways of doing things then the chances are your competitors are. And if you look at [...]
Marketing Seminars – Customer Care
Exceed expectations. It is no longer good enough to be OK. If possible, always aim to exceed your customer’s expectations. Promise to deliver by Tuesday, but deliver by Monday lunchtime. Deliver extra items with no charge. Drop off personalised gifts such as mugs or calendars.
Marketing Seminars – Customer Care
Being OK is not enough. Be innovative and different. In today’s crowded marketplace it is important to stand out from the competition. You won’t be remembered for being OK – you have to innovate . Make sure your customers remember you for being the company that is always changing, always improving, always coming up with [...]
Marketing Seminars – Customer Care
Innovate. Earl Nightingale said that “it’s not good to get into a rut because a rut is nothing more than a grave with the ends kicked out.” If you are not constantly looking for new, faster, cheaper, more exciting ways of doing things then the chances are your competitors are. And if you look at [...]
Marketing Seminars – Customer Care
Be good at what you do. At the end of the day, you have to be good at what you do if you are going to retain customers for the long term. Every piece of training you and your staff undertake will help to retain customers. Don’t short change your customers by skimping on the [...]
