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Archive for the ‘Marketing Help’ Category
Marketing Seminars – PR ideas
Remember when you are writting a press release you are NOT writing an advert- if your press release takes this form, it will go straight into the bin. Your article must contain information of interest to your target audience.
Marketing Seminars – PR ideas
Narrow your focus when sending out a press release. There is no point in contacting a national newspaper if the story you are sending them is of local interest only. Likewise, the publishers of ‘Ball Bearing Monthly’ may be fascinated to read about a new product that you are manufacturing, but this will be of [...]
Marketing Semianrs – PR ideas
Decide upon your target audience and be as specific as possible. Are you aiming for national coverage, will your angle be of interest to local people, or people working within your specific area of the market? An angle of interest to the local community could be the creation of employment within the area. Alternatively, the [...]
Marketing Seminars – PR ideas
Reflect on what your company does that is newsworthy- brainstorm with colleagues, friends, partners for a variety of perspectives. You might not think that you do anything to justify media coverage, but think again. Look at what your company does: the service it provides or product that it makes from different angles. Within its specialised [...]
Marketing Seminars – Customer Care
Feedback – it’s important to receive feedback on what went well and what could be improved upon. If the volume is high, e-mail or printed forms are the norm. If the volume is low and the level of service is very high, a formal written questionnaire is not appropriate. However, an informal set of questions [...]
Marketing Seminar – Marketing Quotes
“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely” Jay Conrad Levinson
Marketing Seminars – networking meetings
You are better connected than you realise! Six degrees of separation is the theory that anyone on earth can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a [...]
Marketing Seminar
‘The secret to success, in life and in business, is to work hard at the margin. Relentlessly. It’s as powerful as compound interest, the eighth wonder of the world.Those little marginal extra efforts will inevitably grow into something big.” Bill Bonner
