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Archive for the ‘Marketing Consultancy’ Category
Marketing seminars – Marketing out of Recesion
Marketing ways out of recession I read a YouGov survey recently which showed that small businesses plan to increase their marketing budgets over the next 12 months inspite of the current economic climate. Marketing is important for SMEs in UK as in a survey of nearly 1,000 small business owners found that 38% plan to [...]
Marketinf Semianrs – Direct Mail
Direct Marketing simulates Sales: Survey With majority of recipients making a purchase, Direct Marketing remains one of the best ways of generating sales as figures suggest. Almost three-quarters of people who received direct mail advertising from a business responded while the success rate for television was ten per cent lower according to ExactTarget’s 2009 Channel [...]
Marketing Seminars – Southampton
Marketing Seminar – Southampton Thanks to everybody who came to my marketing seminars in Southampton this morning as part of the Venue Master annual event held in Southampton over a 3 day period. Hope you found the marketing ideas useful and will take back a few ideas to help attract more new business leads. Hope [...]
Marketing Semianrs – Goal setting
Marketing seminars – When I run one of my marketing seminars I often start with some thoughts of goal setting. Here are a few through from a seminar I held earlier this year you might find of interest. Don’t be a clown this Summer Who wants to act like or be thought of as a [...]
Networing Groups Leicester – Working Breakfast
The networking group I attend every Thursday – called Working Breakfast at the Regency Hotel in Leicester – has asked it’s member to come up with some practical tips on how the beat the ecconomic downturn. It’s aimed at small business owners. The result is an 80 point tips booklet that you can have for [...]
Marketing Seminars – Marketing Mentor programme
Just come back from running a 1 day seminar at Hothope Hall which I host every other month as part of the Marketing Mentor programme. The group were very inspiring and a real pleasure to talk to. It’s important to talk to ‘real’ business people regulalry to see how far away from reality the media portrail the [...]
Marketing Seminars – Goal setting for 2009
So, to get you going, here are a few questions you might want to think about when you are planning what to do in 2009. What would you like to achieve? What would you like to earn? Where would you like to visit? Who would you like to meet? What would you like to read? [...]
Marketing Seminar – Direct Mail
Direct mail summary Keep it focused. Don’t try to cover too many points in your letter. Focus on one central benefit and perhaps a secondary one. You don’t want to confuse your audience with too many things to think about. Think like the customer / prospect. Forget about your company as such and think about [...]
