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Archive for the ‘Marketing Consultancy’ Category
Live tele-seminar on November 3rd 2010
Join me for a live tele-seminar in November On Wednesday November 3rd 2010 at 8pm I shall be interviewed by Chris Cooper and this is your invitation to join us. Chris is interviewing me to ask about my work as a writer, consultant and mentor on successful business marketing. The theme of the talk will [...]
Marketing Seminars – you’re from where?
Marketing Seminars You’re from where? We like to think that we are important to our customers and that they lie awake at night wondering if we will write or call them during the next day – but sadly this isn’t the case. They probably can live without a call from a recruitment company asking if [...]
Marketing Consultancy – Creating a New Brand
If you are considering re-branding your business, you may find this article of use. It’s a big step and not somthing that should be undertaken lightly. http://www.marketingweek.co.uk/brands/top-10-mistakes-marketers-make-when-rebranding-%E2%C2%80%C2%93-and-how-to-avoid-them/3014666.article In my experience it can pay huge dividends but it’s easy to underestimate the time and effort that may be involved.
Marketing seminars – feedback & comments
The latest Marketing Mentor seminar took place yesterday and thanks to everybody who came along. Here is a selection for feedback from this seminar: “A great venue and very positive event” “So many ideas that I can personalise to my business. I’m really excired about finding my niche and deciding the new branding for my [...]
Free 1 hour marketing consultation
What can you achieve in a 1 hour free marketing consultation? In some ways, not a lot, but it others you might be surprised. I arranged one of my free 1 hour consultations this week with Russell Davis from London – this was his feedback. “Hi Alastair. Thank you so much for your time on [...]
Marketing Seminar -Top tips
1. It is wise to know your market and competitors – find out who they are and what they do 2. Have a plan and direction in which you would like your company to grow 3. Develop insight on your existing and future customers 4. Match your marketing and media to your target audience 5. [...]
Marketing Seminars – 4 key marketing areas
A common question I am asked at my marketing seminars is ‘what should I concentrate on to get the best results from my marketing?’ Unfortunately the answer isn’t quite that straightforward and varies from company to company. However, I have recently devised a simple four part process that helps almost any organisation. Imagine four squares [...]
Free marketing seminar taking place in Leicester on March 24th
Free marketing seminar for Leicestershire businesses organised by Barclays Bank Local businesses are invited to a free marketing seminar to be held in Leicester city centre next month (March). The event will feature a talk by Leicestershire based marketing consultant Alastair Campbell of The Ideal Marketing Company and is sponsored by Barclays Bank which has [...]
