![[X] Close](http://www.idealmarketingcompany.co.uk/idealblog/wp-content/themes/ideal_marketing_2010/images/close.png)
Archive for the ‘Marketing Consultancy’ Category
The Top Ten Best Ideas for Setting Goals
The Top 10 Best Ideas For Setting Goals By Hilton Johnson You cannot pick up a book or participate in a training program today without the author or instructor teaching the power of goal setting. Yet, most people today spend more time planning a two-week vacation than planning their lives by setting goals. It’s been [...]
Distributing your news release to the right people
Before I start today, if you have been reading my blog over the last week or so you will detect a definite trend forming! I’ve been talking about news releases, what they should say, how they should look etc. Can I just point out here that The Ideal Marketing Company is not JUST a PR [...]
The skeleton structure – How to lay out a news release
If you have never seen what a news release looks like, you might find this information helpful. Just like the human body needs bones to support us, a news release has a definate structure to support it. This shap is somthing that your release should always have and news editors will expect it to appear this [...]
The look and feel of your news release
One of the most dependable and time efficient ways of generating media coverage for your company is in creating regular press releases or news releases as they are becoming know. The Ideal Marketing Company writes dozens of news releases on behalf of clients every month and it is clear that reporters and editors expect a [...]
Simple Steps to gaining media coverage (part 2)
Many of the companies I help with their marketing in Leicestershire either at my marketing seminars or during my business marketing consultancy are not very newsworthy. That is – what they do is not topical and will not really get editors on the press excited. Other clients most certainly are. They have a product that [...]
Simple steps to gaining media coverage
It is an undeniable fact that the media wields an enormous amount of power and influence within our society. Good PR is capable of harnessing this power, and is one of the most cost effective ways of getting your company noticed- yet it is also an area that is neglected by many businesses. One of [...]
Leicestershire Marketing Support
I was talking to a Managing Director from a medium sized Leicestershire company this week. He was telling me that he was unhappy with his London based PR and Marketing company. The usual story – they had promised a great deal but 2 years down the line very little had been delivered. It was clear [...]
Somthing New from the Ideal Marketing Company
About 4 weeks ago I had an idea that has changed my Market Harborough based marketing seminars and the book that I am working on. I’m not going to too much detail here yet, but I’ve spent the past week working on the first 5 chapters of “Accelerate your Business Growth”. This is going to [...]
