Archive for the ‘Marketing Consultancy’ Category

How to make your company ‘slightly unique’

In the June edition of the Ideal Marketing Company’s Newsletter I wrote this article for business owners about how to make your company ‘slightly unique’ Of course, there’s no such thing as being ‘slightly unique’.  You are either unique or you are not.  However, many companies would argue that being unique for them is simply [...]

East Midlands Franchise Show, Leicester Saturday June 25th

I am very pleased to be speaking for the 3rd time at the annual East Midlands Franchise show which takes place at Leicester Racecourse on Saturday 25th of June. The event is free to enter and open between 9.30am and 4.00pm and visitors will find 35+ innovative, inspiring and proven franchised business formulas – handing you a [...]

Write to people or companies you would like to work with.

Most businesses will sit and wait until people find them. They cross their fingers and hope that people will cross the street. In fact, obvious as it may sound, the best way to attract the companies or individuals that you would like to work with is to decide exactly who they are. In my experience, [...]

Logistics company expand into new European offices http://www.highbeam.com/doc/1P2-28983981.html

Brand new marketing seminar & programme launched

The Ideal Marketing Company has launched a brand new programme aimed at small business owners called The Marketing Launchpad.  It covers a wide variety of ideas and full details are on the seminar page of this site.  Here is what people are saying about this event: “The event had an informal atmosphere in a great [...]

Marketing interview with Chris Cooper

Just before Christmas I was interviewed by Chris Cooper from the Be More, Achieve More programme.  He has sent me over a link to listen through the interview and I thought you might find it of interest. It’s a mixture of general ideas about marketing as well as some specific about how I have worked [...]

The Marketing Launchpad Book feedback

Thanks to Dan Holt for leaving the following comment about my book The Marketing Launchpad on my Linkedin profile: “Just finished reading The Marketing Launchpad by Alastair Campbell. A great read and so refreshing to find a traditional marketer with a thorough appreciation and understanding of the internet. Enjoyed it a lot more than I’d [...]

Doomed marketing attempts – how to avoid them

Are your marketing attempts doomed before they’ve even started? There are many powerful techniques that can be taught when it comes to marketing your business.  From empathising with your best customers, to polishing your direct mail skills.  Are they important?  Of course they are, and they can make a significant difference to the success of [...]