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Archive for the ‘Marketing Consultancy’ Category
Happy Customers
Here are 5 ideas to help create happy customers in your business 1. Encourage feedback at all stages so that you can discover what the customer is really thinking. 2. Keep in touch. Most customers leave because of ‘perceived indifference’- that means that you didn’t necessarily do a bad job, it just means that you [...]
The Commitments
The Commitments “If you want to stay happy in life, keep all of your commitments and don’t expect other people to keep any of theirs.” Making a commitment means giving ‘our word’. This should not be taken lightly. When we fail to live up to ‘our word’ we start to mis-trust ourselves. Over time, the [...]
Defining Success
This is an article by my great hero Earl Nightingale on the subject he knows more about than any other – success. Much has been written about this word “success” and what it means, how to achieve it. I looked up what some of the great minds of the past had to say about this interesting [...]
Do small firms need a website?
This article has just appeared on the BBC website and contains an amazing statistic - that half of all new companies do not have a website. Can this really be true? It was written by Alison Swersky who is a business reporter, BBC News As far as web-literate consumers are concerned, internet search engines generally offer the best [...]
Crowning the Customer
When I run my Leicestershire based marketing seminars, I always tell delegates that whilst most people focus their marketing activities on winning new business, they should really be spending between 25 – 50% of their marketing budget on their existing customers. Why? Because if you look after your existing customer base well, you will hardly [...]
Ending Procrastination
I am a huge fan of Jim Rohn and I’m delighted that he has contributed this article on procratination for use on my website. Perseverance is about as important to achievement as gasoline is to driving a car. Sure, there will be times when you feel like you’re spinning your wheels, but you’ll always get out [...]
The 50:50 Marketing Principle
Last year I came up with a simple marketing formulae – the 50:50 principle. The 50:50 Principle broadly states that 50% of your marketing activity should be spent on acquiring new customers and 50% on looking after and up-selling to your customer base.It is important to dedicate the correct amount of time and effort to [...]
Marketing and PR ideas that are proven to work
I came across this article recently by Mike Dillard and thought you might find it of help. I am always looking out for articles, ideas and breakthroughs to help improve my marketing seminars, the current ook I am working on and my marketing cleints in Leicesterhshire, Northamptonshire and across the UK. Anyone with a business [...]
