Archive for the ‘Marketing Consultancy’ Category

Crowning the Customer

When I run my Leicestershire based marketing seminars, I always tell delegates that whilst most people focus their marketing activities on winning new business, they should really be spending between 25 – 50% of their marketing budget on their existing customers. Why? Because if you look after your existing customer base well, you will hardly [...]

Ending Procrastination

I am a huge fan of Jim Rohn and I’m delighted that he has contributed this article on procratination for use on my website. Perseverance is about as important to achievement as gasoline is to driving a car. Sure, there will be times when you feel like you’re spinning your wheels, but you’ll always get out [...]

The 50:50 Marketing Principle

Last year I came up with a simple marketing formulae – the 50:50 principle. The 50:50 Principle broadly states that 50% of your marketing activity should be spent on acquiring new customers and 50% on looking after and up-selling to your customer base.It is important to dedicate the correct amount of time and effort to [...]

Marketing and PR ideas that are proven to work

I came across this article recently by Mike Dillard and thought you might find it of help. I am always looking out for articles, ideas and breakthroughs to help improve my marketing seminars, the current ook I am working on and my marketing cleints in Leicesterhshire, Northamptonshire and across the UK. Anyone with a business [...]

To meet or not to meet…

I came across the article from Nancy Slessenger from Vinehouse and thought you might find it of interest…  Many years ago, when I had a proper job, I started holding weekly meetings with my team. My initial reasons were quite selfish; I wanted to be able to stand up and speak to a group of [...]

7 Ideal Ways to Gain Interest from your Prospect…

Everything Counts…

I came across an expression this weekend that stopped me in my tracks, The speaker was talking about the qualities of successful people and the difference between those that ‘make it’ and those that don’t. He talked about lots of qualities that I had heard of before. But then mentioned that those people who are [...]

Your Own Goal

Being a Scot and watching the Scotland team once more head towards their ‘heroic defeat’ at the hands of Italy there was plenty of talk about the importance of goals in the bars of Stirling where I spent the weekend. However, for most people the really important goals in life are forgotten. I’m talking of [...]